Breakout Blog

The ritual begins every morning. A spring-loaded pen that pricks the surface of my skin to produce a drop of blood. That blood is then drawn into a test strip to reveal my sugar level. […]

Recently, the Federal Communications Commission cast a vote to change some longstanding rules about media ownership that could have major potential impacts, especially on local news.

The ruling will do away with limits on local ownership […]

To be successful in our industry, one of the main skills you need is the ability to craft a thoughtful, compelling and targeted pitch. You may have an incredible story to tell, but if you can’t articulate […]

The Special Olympics has been a part of my life for more than 15 years. I have been blessed and privileged to coach and play alongside truly talented athletes whose stories of determination, dedication, and […]

This story was co-written by Ana Marquez.

It’s the bottom of the ninth. Bases are loaded, the pressure is on to get that top tier media placement, and you’re setting up to pitch.

Who is at bat? […]

We’ve talked about it before, and we’re going to talk about it again, the #PRLife is downright stressful. And if you work in a high energy, stressful city like I do, even the environment outside […]

When we first caught wind of Irma, the category 5 hurricane was expected to put Hurricane Andrew to shame and Floridians immediately sprang into action. From stocking up on groceries and gas, to searching for […]

While big retailers continue to be a top target for data thieves, professional services firms are increasingly finding themselves as targets for cyber hackers. This is due to the vast amounts of valuable client data […]

I’ve had the distinct honor and privilege to work for many great companies during my 25-year tenure in public relations. Indeed, the experiences have been rich, diverse, and truly global.

But most importantly, during this time, […]

This post was written by Caro Bunge and Sofia Estevez.

An internship holds the power to sharpen your skill set and strengthen your adaptability.

Sadly, our time as interns at rbb Communications has come to a […]

This story was co-written by Stephanie Schwartz.

Recently on the rbb blog, we published the first installment of our “rbb Behind the Scenes” series, where we got the down and dirty scoop on EVP/Partner, Tina Elmowitz.

Next […]

I recently celebrated my 38th birthday, which was hard to fathom since from time to time I still shop at Forever 21. But surprisingly (or perhaps telling), Forever 21 was one of a few brands […]

The beginning of your career can truly shape who you become on a professional level as lessons learned during those formative years tend to stay with you.

I was privileged to be able to work in […]

For more than two decades, Harold Burson and I have remained close. Many of you in the public relations profession know him or know of him – a brilliantly gifted communicator with a giant intellect […]

In advertising, hooks are designed to catch, hold and pull.

Whether they are in the form of persuasive words, strong visuals or sound effects, their purpose is to make the viewer stop and notice an ad.

Hooks […]