Breakout Blog

Have you noticed that brands are aligning their campaigns and messages to have more personality? The results of this trend is creating deeper connections and awakening emotional responses among consumers, who are more savvy and […]

On a recent flight from New York to Los Angeles, I tuned in to CNN. With excitement and awe, I watched live as Elon Musk’s most powerful SpaceX rocket ever lifted off from Cape Canaveral […]

2018’s #workgoals should not just be focusing on work—it should be focusing on both work and your well-being, because your happiness ultimately leads to better health. However, past years have proven this is a lot […]

Amazon, Berkshire Hathaway and JP Morgan Chase recently announced that they were together forming an independent company aimed at lowering healthcare costs for their U.S. employees.

The three companies, which bring their scale and complementary expertise to […]

Hot on the heels of the launch of rbb’s new crisis and issues management division, Reputation & Risk Advisors (R&RA), a new crisis has broken that exemplifies the need for every organization to have a […]

Nearly 200,000 people descended upon Sin City for this year’s Consumer Electronics Show, the world’s largest tech showcase, and I was fortunate enough to be able to check out the most innovative products, the weird […]

rbb Communications recently launched a new division—Reputation & Risk Advisors—that is focused on issues, crisis and reputation management. The question we keep getting is: Why now?

It’s true that rbb has provided crisis and issues management […]

It may be a crowded marketplace for many types of consumer electronics, but customer demand is high for everything from wearables to speakers, connected devices and much more. The newest gadgets are no longer only for […]

One of the most powerful forms of communication is writing, and if you’ve landed yourself a career in PR you’ve probably done your fair share over the years.

From pitching to press releases to bylines, writing […]

The holidays have come and gone, and the new year just started, so that means we’re preparing for the 2018 International Consumer Electronics Show in Las Vegas.

The world’s largest tech show officially kicks off on […]

The ritual begins every morning. A spring-loaded pen that pricks the surface of my skin to produce a drop of blood. That blood is then drawn into a test strip to reveal my sugar level. […]

Recently, the Federal Communications Commission cast a vote to change some longstanding rules about media ownership that could have major potential impacts, especially on local news.

The ruling will do away with limits on local ownership […]

To be successful in our industry, one of the main skills you need is the ability to craft a thoughtful, compelling and targeted pitch. You may have an incredible story to tell, but if you can’t articulate […]

The Special Olympics has been a part of my life for more than 15 years. I have been blessed and privileged to coach and play alongside truly talented athletes whose stories of determination, dedication, and […]

This story was co-written by Ana Marquez.

It’s the bottom of the ninth. Bases are loaded, the pressure is on to get that top tier media placement, and you’re setting up to pitch.

Who is at bat? […]