nice to meet you.

Our 45 year legacy

Founded in 1975 as a boutique public relations agency, rbb evolved through several phases of expansion, embracing new partners with new expertise along the way.

In 2015, rbb Communications emerged as it is today – a full service, platform-agnostic PR and advertising agency that seamlessly integrates communication and marketing disciplines into solid actionable results. We offer a full suite of services we call crafts that include strategic branding, creative campaigns, traditional and digital PR, crisis and risk management, media relations, corporate communications, paid media planning and buying, digital marketing, advertising, multicultural and hispanic marketing, and web/ technology solutions.

Today, rbb’s unique employee culture of ownership and accountability is what we are known for and a key factor in being named Agency of the Year 5 times in recent years. Our employee-driven workplace is not only built into our DNA of how we operate, it also yields consistent award-winning results.

At rbb, we approach every project with an open creative mind – what strategy will serve you best? A cross-platform brand strategy? Digital PR? Social Media Content? Internal Communications?

As a uniquely integrated team 80+ members strong, we may have been born and bred from PR, but have matured to add digital marketing solutions at our fingertips. Your business lives across all and you need a partner that is platform-agnostic. It’s about achieving long-term measurable results vs short-term one-offs.

rbb’s legacy is firmly rooted in our uniqueness against all others.

With clients and staff whose average tenure both range from 9 to 23 years, rbb is solid and reliable –
because of who we are as individuals, how we work and what we deliver.

The rbb culture is uniquely
employee-driven and

And we’ve earned it.

rbb is a triple threat repeatedly recognized as champions in the fields of PR, Digital/marketing and advertising. In 2020 alone we were among the Top Five Global Creative Agencies of the Year, the US Small Agency of the Year, named to the Top 100 PR Elite and took home campaign honors in every competition we’ve entered. In the past decade we’ve been named Agency of the Year five times, added 100+ Awards for our work and repeatedly named a Best Place to Work. Not that we’re counting, but… you do the math.

meet your leaders.

Christine Barney, APR

CEO & Managing Partner


Christine is our fearless leader. An inspiring public speaker, creative writer and analytical thinker, she drives strategic and creative operations while being hands on with B2B/B2C global, national and local brands who want unvarnished truth and real answers. Christine has thoughtfully guided entities like Thomson Reuters and Masterfoods/M&Ms through a variety of needs such as change management, lead generation, mergers & acquisitions, executive communications and brand development.

A firm believer that happy employees create happy clients, Christine leads the agency’s diverse team of Counselors, Connectors and Creators. With her innovative management style and “employee-driven” philosophy, the firm is a repeated Winner in “Best Place to Work” rankings, has enviable Glass Door ratings and average Employee and Client tenure (9 years) that blows most other agencies out of the water.

An active and influential community leader, Christine is the past chair of the South Florida Business Council, the Greater Miami Chamber of Commerce, Public Relations Society of America (PRSA) Miami, Florida International University Metropolitan Center; and a member of Leadership Florida, the Orange Bowl Committee, the International Women’s Forum, the Page Society and is among the 2020 Florida Influencers Series and the Florida 500. Christine is Accredited in Public Relations (APR) by the PRSA where she received the 2016 Bill Adams Lifetime Achievement Award.

Lisa Ross

President & Partner


Lisa is a strategic marketer with more than 25 years’ experience of developing breakout brands, Lisa oversees rbb’s new client relationships as well as the firm’s hospitality practice. Lisa counsels numerous hospitality and lifestyle companies on breakout strategies that lead to increased sales and market share. She connects unlikely partners, and transforms smart, fresh ideas into award-winning campaigns.

Lisa serves as a member of HSMAI’s Marketing Advisory Council and is Platinum judge of the highly regarded Adrian Awards. She was America’s Co-Chair of PROI, the largest global independent communications agency partnership; Women Presidents’ Organization; and Strategic Forum’s board and former chair. She also is a past board member of Big Brothers Big Sisters of Miami.

Lisa was named by Hospitality Sales & Marketing as one of the Top 25 Minds in 2018. Her creativity and entrepreneurialism have also gained her recognition in Who’s Who in Communications; Enterprising Women’s Top 100 Female Executives and South Florida Business Journal’s Most Influential Business Women.

A three-time entrepreneur dating back to her high school years, Lisa created her own cosmetic line that she later sold to help fund her college education.

Tina Elmowitz

Executive Vice President & Partner


Tina is our Chief People Officer, who leads the consumer sectors, and drives talent management. In the pursuit of incredible media and bottom line results, Tina has found elephants who paint, created a frosting experience that grew sales by 106% and launched a coffee College for Starbucks.

Her work is far-reaching, with clients including Hampton by Hilton, Bank of America, Disney on Ice, Cinch Home Services and the Miami Marlins.

And on top of her clienting skills, Tina ensures rbb’s team is getting the professional development they desire - more than 60 hours a year, that our teams are staffed with the most exceptional talent and that our diversity and inclusion efforts continue to raise the bar. She guest lectures and creates connections at various universities to ensure the next generation of talent recognizes rbb’s incredible offerings.

She sits on the University of Florida’s PR Advisory Council, is a member of The Commonwealth Institute’s Broward Forum and former board member of The Make-A-Wish Foundation of Southern Florida.

ready, set, go.

Everything we do is laser-focused on result-oriented action plans that contribute real value to our clients.

It begins with the team assigned to your business, ready to make things happen.

Want to know how we are structured? Simple and intuitive.

3 types of team members will lead your business at rbb:

counselors, connectors, creators.


counselor: a seasoned rbb team leader with years of experience trained to give expert guidance and strategic leadership in unique industries.

Your client advocate, a channel expert who knows your business inside and out and will advise in smart proactive ways to drive value; they have honed their skills both within their chosen industry Craft and their chosen industry Sector.


connector: a committed team member who owns the workflow and process and assures the journey of a project or campaign beginning to end is smooth and efficient.

They manage, follow up, communicate, produce and report. They keep the trains running on time and assure clarity of objectives, consistency in work and success in your investment.


creator: a dynamic team member that has the creative ability to view challenges through a unique lens to turn strategic plans into bold concepts and ideas into reality.

They are our free-thinking creatives, artisans and craftspeople who innovate concepts that connect with people, and then bring them to life, through visual design or skilled copywriting — able to marry art and copy into content, assets, commercials, campaigns that influence behavior and deliver real results. Creativity that works hard.

meet the rbb family.

distinct in thought. distinct in skills. distinct in approach.

Your business will be immediately championed by a senior counselor dedicated to you 24/7,

supported by a team of connectors and creators

to build a solid foundation of cross-functional support

at all times ready to move at your pace.


Bruce Rubin, APR

Senior Counsel, Litigation & Crisis Communication

Lauren Bernat

Vice President of Account Services, Partner

Maite Velez-Couto

Vice President, Partner

Sandra Fine Ericson, APR

Senior Vice President, Director of Results Measurement, Partner

Laura Guitar

Executive Vice President, Health, Crisis Communications & Issue Management, Partner

Jeanine Karp

Vice President, Partner

Lisette Loughner

Vice President of Human Resources, Partner

Josh Merkin

Vice President, Partner

Rashid Saker

Director of Operations, Partner

Shawn Warmstein

Vice President, Partner

Amy Zakarin

Senior Counsel Lifestyle, Luxury & Real Estate

Armando Martinez

Senior Counsel, Web & Search

Billy Boulia

SVP, Digital

local and national

Headquartered in Miami’s historic Coral Gables, our roots in Florida are strong and run deep.
Yet our true reach is broad as we have rbb team members in New York City and Los Angeles.

We are a true national agency serving brands across the entire US and when needed, a partner-presence in Mexico, Latin America and Canada.