welcome.
nice to meet you.
rbb Communications is a nationally-recognized integrated communications agency that champions breakout brands.
Through its proprietary breakout brand research and approach, rbb inspires companies with actionable insights and integrated marketing and communication programs to create customer passions that deliver bottom-line results.
Named by Forbes as one of the Top 200 PR agencies of 2021 and by PRovoke Media as Top 5 Creative Agency of the Year 2020, rbb has a blue-chip client roster with an agency tenure and employee retention that averages an unparalleled 9 years.
Headquartered in Miami, Florida with operations in NY and LA, rbb provides the full-suite of agency services: integrated marketing and advertising, PR, corporate communications, branding strategy, creative and digital.
Our 45 year legacy
Founded in 1975 as a boutique public relations agency, rbb evolved through several phases of expansion, embracing new partners with new expertise along the way.
In 2015, rbb Communications emerged as it is today – a full service, platform-agnostic PR and advertising agency that seamlessly integrates communication and marketing disciplines into solid actionable results. We offer a full suite of services we call crafts that include strategic branding, creative campaigns, traditional and digital PR, crisis and risk management, media relations, corporate communications, paid media planning and buying, digital marketing, advertising, multicultural and hispanic marketing, and web/technology solutions.
Today, rbb’s unique employee culture of ownership and accountability is what we are known for and a key factor in being named Agency of the Year 6 times in recent years. Our employee-driven workplace is not only built into our DNA of how we operate, it also yields consistent award-winning results.
At rbb, we approach every project with an open creative mind – what strategy will serve you best? A cross-platform brand strategy? Digital PR? Social Media Content? Internal Communications?
As a uniquely integrated team 80+ members strong, we may have been born and bred from PR, but have matured to add digital marketing solutions at our fingertips. Your business lives across all and you need a partner that is platform-agnostic. It’s about achieving long-term measurable results vs short-term one-offs.
rbb’s legacy is firmly rooted in our uniqueness against all others.
With clients and staff whose average tenure both range from 9 to 23 years, rbb is solid and reliable – because of who we are as individuals, how we work and what we deliver.
The rbb culture is uniquely
experienced
entrepreneurial
integrated
employee-driven and
women-owned.
And we’ve earned it.
rbb is a triple threat repeatedly recognized as champions in the fields of PR, Digital/Marketing and Advertising. In 2020 alone we were among the Top Five Global Creative Agencies of the Year, the US Small Agency of the Year, named to the Top 100 PR Elite, among Forbes’ 2021 Best PR Agencies in America, and took home campaign honors in every competition we’ve entered. In the past decade we’ve been named Agency of the Year six times, added 100+ Awards for our work and repeatedly named a Best Place to Work. Not that we’re counting, but… you do the math.
ready, set, go.
Everything we do is laser-focused on result-oriented action plans that contribute real value to our clients.
It begins with the team assigned to your business, ready to make things happen.
Want to know how we are structured? Simple and intuitive.
3 types of team members will lead your business at rbb:
counselors, connectors, creators.
counselors
counselor: a seasoned rbb team leader with years of experience trained to give expert guidance and strategic leadership in unique industries.
Your client advocate, a channel expert who knows your business inside and out and will advise in smart proactive ways to drive value; they have honed their skills both within their chosen industry Craft and their chosen industry Sector.
connectors
connector: a committed team member who owns the workflow and process and assures the journey of a project or campaign beginning to end is smooth and efficient.
They manage, follow up, communicate, produce and report. They keep the trains running on time and assure clarity of objectives, consistency in work and success in your investment.
creators
creator: a dynamic team member that has the creative ability to view challenges through a unique lens to turn strategic plans into bold concepts and ideas into reality.
They are our free-thinking creatives, artisans and craftspeople who innovate concepts that connect with people, and then bring them to life, through visual design or skilled copywriting — able to marry art and copy into content, assets, commercials, campaigns that influence behavior and deliver real results. Creativity that works hard.
meet the rbb family.
distinct in thought. distinct in skills. distinct in approach.
Your business will be immediately championed by a senior counselor dedicated to you 24/7,
supported by a team of connectors and creators
to build a solid foundation of cross-functional support
at all times ready to move at your pace.
Lauren Bernat
Vice President of Account Services, Partner
Tom Bolger
Executive Creative Director
Sandra Fine Ericson, APR
Executive Vice President, Energy Practice Leader, Partner
Laura Guitar
Executive Vice President, Health, Crisis Communications & Issue Management
Jeanine Karp
Vice President, Partner
Lisette Loughner
Vice President of Human Resources, Partner
Josh Merkin
Vice President, Partner
Bruce Rubin, APR
Senior Counsel, Litigation & Crisis Communication
Rashid Saker
Senior Vice President of Operations, Partner
Maite Velez-Couto
Senior Vice President, Partner
Shawn Warmstein
Vice President, Partner
local and national
Headquartered in Miami’s historic Coral Gables, our roots in Florida are strong and run deep.
Yet our true reach is broad as we have rbb team members in New York City and Los Angeles.
We are a true national agency serving brands across the entire US and when needed, a partner-presence in Mexico, Latin America and Canada.
In addition, as a result of being a member of PROI Worldwide, we have access to the world’s largest partnership of agencies in 5 continents, 50 countries and over 100+ cities.