Breakout Blog

August 16, 2018 was a remarkable day for those who work in media, avid consumers of news or, in the case of rbb, work as partners with media on behalf of our clients.

In one of […]

The customer is always right has never had more meaning than in the era of social media and online reviews. In fact, everyday people now play an important role in shaping brands and products.

We’re putting the […]

This story was co-written by Ailys Toledo

Today we’re here to talk ‘FAM Trips’ – and no, we’re not referring to trips with your family. In layman’s terms, it’s an opportunity to showcase a destination, product […]

We are living in the age of technology, but travelers are finding themselves torn between the desire to unplug and the need to stay connected.
While some brands are taking an all or nothing approach to […]

I recently attended the 2018 PRSA Health Academy Conference where hundreds of top healthcare communicators gathered for two jam-packed days to discuss the latest trends in media relations, healthcare policy communications, disease awareness campaigns and […]

The American Society of Clinical Oncology (ASCO) is holding its annual meeting in Chicago. Founded in 1964, ASCO is the world’s leading professional organization for physicians and oncology professionals caring for people with cancer.

In 2017, […]

Standard press releases are out and press visuals are in, according to Corvaya Jeffries, a producer at CNN. Probably because visuals are processed 60,000 times faster than text, which is why image-focused apps – such […]

May is the month of millennials.

The nation’s largest generation and a steady cultural force is causing brands to transform and innovate their marketing strategies.

Companies are catering to millennial preferences by offering experiences, practicality, and incentives.

Trends to Watch
Move over Traditional Honeymoons: […]

Did you know 76 percent of college-educated women have children, but in agency life only 39 percent of women are moms?

This means that 61 percent of women in the workplace are prioritizing their careers […]

With the first quarter behind us, we have been seeing some of the predicted trends taking center stage for 2018. From bold colors to bold gimmicks all working to make one brand stand out from […]

“Even if you are on the right track, you will get run over if you just sit there.”

This quote from Will Rogers is a humorous warning to today’s business owners. What got you where you […]

As they say, knowledge is power. That’s why our team of experts is curating a monthly roundup series, aimed at capturing the latest trends, insights and brand news to fuel your creativity and spark big […]

This story was co-written by Natalie Alatriste

As the media landscape is constantly changing, so must PR professionals and their practices. Although every media professional has a different perspective on the evolution of media, one commonality remains […]

Recently, United Airlines was caught  in another scandal involving yet another highly unfortunate dog-related mishap. Every major news outlet covered the incident in their print newspapers, online news websites, and Twitter feeds. It even populated Snapchat […]

Have you noticed that brands are aligning their campaigns and messages to have more personality? The results of this trend is creating deeper connections and awakening emotional responses among consumers, who are more savvy and […]