Risk and Reputation: Analyzing the Saga of United Airlines’ Crises

Recently, United Airlines was caught  in another scandal involving yet another highly unfortunate dog-related mishap. Every major news outlet covered the incident in their print newspapers, online news websites, and Twitter feeds. It even populated Snapchat […]

Healthcare Innovation Begins with “Moonshot Thinking”

On a recent flight from New York to Los Angeles, I tuned in to CNN. With excitement and awe, I watched live as Elon Musk’s most powerful SpaceX rocket ever lifted off from Cape Canaveral […]

4 Things All Professionals Need for a Successful Year at Work

2018’s #workgoals should not just be focusing on work—it should be focusing on both work and your well-being, because your happiness ultimately leads to better health. However, past years have proven this is a lot […]

Will Business Leaders Solve the Nation’s Healthcare Woes?

Amazon, Berkshire Hathaway and JP Morgan Chase recently announced that they were together forming an independent company aimed at lowering healthcare costs for their U.S. employees.

The three companies, which bring their scale and complementary expertise to […]

Why “This Is Us” Fans are Simmering After Crock-Pot Plot Twist

Hot on the heels of the launch of rbb’s new crisis and issues management division, Reputation & Risk Advisors (R&RA), a new crisis has broken that exemplifies the need for every organization to have a […]

CES 2018: Top Innovations at the World’s Largest Tech Show

Nearly 200,000 people descended upon Sin City for this year’s Consumer Electronics Show, the world’s largest tech showcase, and I was fortunate enough to be able to check out the most innovative products, the weird […]

2018 is the Year of the Crisis—And We’re Ready For It

rbb Communications recently launched a new division—Reputation & Risk Advisors—that is focused on issues, crisis and reputation management. The question we keep getting is: Why now?

It’s true that rbb has provided crisis and issues management […]

Tech Talk: How to Earn Media Visibility for New Gadgets and Gear

It may be a crowded marketplace for many types of consumer electronics, but customer demand is high for everything from wearables to speakers, connected devices and much more. The newest gadgets are no longer only for […]

The Art of Writing: Q&A with Seth Arenstein, Editor at PR News

One of the most powerful forms of communication is writing, and if you’ve landed yourself a career in PR you’ve probably done your fair share over the years.

From pitching to press releases to bylines, writing […]

What We’re Excited to See at Consumer Electronics Show 2018

The holidays have come and gone, and the new year just started, so that means we’re preparing for the 2018 International Consumer Electronics Show in Las Vegas.

The world’s largest tech show officially kicks off on […]

My Precarious Dance with Diabetes

The ritual begins every morning. A spring-loaded pen that pricks the surface of my skin to produce a drop of blood. That blood is then drawn into a test strip to reveal my sugar level. […]

The Potential Impact of FCC Loosening Media Ownership Rules

Recently, the Federal Communications Commission cast a vote to change some longstanding rules about media ownership that could have major potential impacts, especially on local news.

The ruling will do away with limits on local ownership […]

The Art of Pitching: Q&A with Seth Arenstein, Editor at PR News

To be successful in our industry, one of the main skills you need is the ability to craft a thoughtful, compelling and targeted pitch. You may have an incredible story to tell, but if you can’t articulate […]

How the Special Olympics Shaped my Life and Career

The Special Olympics has been a part of my life for more than 15 years. I have been blessed and privileged to coach and play alongside truly talented athletes whose stories of determination, dedication, and […]

A World Series Attitude to Pitching

This story was co-written by Ana Marquez.

It’s the bottom of the ninth. Bases are loaded, the pressure is on to get that top tier media placement, and you’re setting up to pitch.

Who is at bat? […]