Tech Talk: How to Earn Media Visibility for New Gadgets and Gear

It may be a crowded marketplace for many types of consumer electronics, but customer demand is high for everything from wearables to speakers, connected devices and much more. The newest gadgets are no longer only for […]

The Art of Writing: Q&A with Seth Arenstein, Editor at PR News

One of the most powerful forms of communication is writing, and if you’ve landed yourself a career in PR you’ve probably done your fair share over the years.

From pitching to press releases to bylines, writing […]

What We’re Excited to See at Consumer Electronics Show 2018

The holidays have come and gone, and the new year just started, so that means we’re preparing for the 2018 International Consumer Electronics Show in Las Vegas.

The world’s largest tech show officially kicks off on […]

My Precarious Dance with Diabetes

The ritual begins every morning. A spring-loaded pen that pricks the surface of my skin to produce a drop of blood. That blood is then drawn into a test strip to reveal my sugar level. […]

The Potential Impact of FCC Loosening Media Ownership Rules

Recently, the Federal Communications Commission cast a vote to change some longstanding rules about media ownership that could have major potential impacts, especially on local news.

The ruling will do away with limits on local ownership […]

The Art of Pitching: Q&A with Seth Arenstein, Editor at PR News

To be successful in our industry, one of the main skills you need is the ability to craft a thoughtful, compelling and targeted pitch. You may have an incredible story to tell, but if you can’t articulate […]

How the Special Olympics Shaped my Life and Career

The Special Olympics has been a part of my life for more than 15 years. I have been blessed and privileged to coach and play alongside truly talented athletes whose stories of determination, dedication, and […]

A World Series Attitude to Pitching

This story was co-written by Ana Marquez.

It’s the bottom of the ninth. Bases are loaded, the pressure is on to get that top tier media placement, and you’re setting up to pitch.

Who is at bat? […]

Don’t Stress Out! 5 Office Mindfulness Tips You Need To Know About

We’ve talked about it before, and we’re going to talk about it again, the #PRLife is downright stressful. And if you work in a high energy, stressful city like I do, even the environment outside […]

5 Ways Brands Showed Humanity Amidst a Hurricane

When we first caught wind of Irma, the category 5 hurricane was expected to put Hurricane Andrew to shame and Floridians immediately sprang into action. From stocking up on groceries and gas, to searching for […]

You Need A Communications Plan for Cybersecurity Breaches

While big retailers continue to be a top target for data thieves, professional services firms are increasingly finding themselves as targets for cyber hackers. This is due to the vast amounts of valuable client data […]

9 Universal Tenets of Great Leaders

I’ve had the distinct honor and privilege to work for many great companies during my 25-year tenure in public relations. Indeed, the experiences have been rich, diverse, and truly global.

But most importantly, during this time, […]

6 Ways to Thrive as an Intern

This post was written by Caro Bunge and Sofia Estevez.

An internship holds the power to sharpen your skill set and strengthen your adaptability.

Sadly, our time as interns at rbb Communications has come to a […]

rbb Behind the Scenes: 20 Questions with John Quinn

This story was co-written by Stephanie Schwartz.

Recently on the rbb blog, we published the first installment of our “rbb Behind the Scenes” series, where we got the down and dirty scoop on EVP/Partner, Tina Elmowitz.

Next […]

Birthday or Bust: Smart and Surprising Ways to Celebrate Customers

I recently celebrated my 38th birthday, which was hard to fathom since from time to time I still shop at Forever 21. But surprisingly (or perhaps telling), Forever 21 was one of a few brands […]