5 Simple Steps For A Successful FAM Trip

This story was co-written by Ailys Toledo

Today we’re here to talk ‘FAM Trips’ – and no, we’re not referring to trips with your family. In layman’s terms, it’s an opportunity to showcase a destination, product […]

Breakout Marketing Concepts: The Tech Struggle

We are living in the age of technology, but travelers are finding themselves torn between the desire to unplug and the need to stay connected.
While some brands are taking an all or nothing approach to […]

The Top Takeaways from the 2018 PRSA Health Academy Conference

I recently attended the 2018 PRSA Health Academy Conference where hundreds of top healthcare communicators gathered for two jam-packed days to discuss the latest trends in media relations, healthcare policy communications, disease awareness campaigns and […]

A Promise to My Sister: Continuing the Fight Against Cancer

The American Society of Clinical Oncology (ASCO) is holding its annual meeting in Chicago. Founded in 1964, ASCO is the world’s leading professional organization for physicians and oncology professionals caring for people with cancer.

In 2017, […]

Storytelling in the Digital Age: Q&A with CNN’s Corvaya Jeffries

Standard press releases are out and press visuals are in, according to Corvaya Jeffries, a producer at CNN. Probably because visuals are processed 60,000 times faster than text, which is why image-focused apps – such […]

Making the Headlines: The Millennial Movement

May is the month of millennials.

The nation’s largest generation and a steady cultural force is causing brands to transform and innovate their marketing strategies.

Companies are catering to millennial preferences by offering experiences, practicality, and incentives.

Trends to Watch
Move over Traditional Honeymoons: […]

Supporting Moms at Work Helps Them Thrive for Business & Family

Did you know 76 percent of college-educated women have children, but in agency life only 39 percent of women are moms?

This means that 61 percent of women in the workplace are prioritizing their careers […]

2018 Trends: What Makes Sense for Your Brand?

With the first quarter behind us, we have been seeing some of the predicted trends taking center stage for 2018. From bold colors to bold gimmicks all working to make one brand stand out from […]

Why You Need the Right People Today to Succeed Tomorrow

“Even if you are on the right track, you will get run over if you just sit there.”

This quote from Will Rogers is a humorous warning to today’s business owners. What got you where you […]

rbb Insights & Innovations: Brands Doing More

As they say, knowledge is power. That’s why our team of experts is curating a monthly roundup series, aimed at capturing the latest trends, insights and brand news to fuel your creativity and spark big […]

3 Ways to Navigate the New Media Landscape

This story was co-written by Natalie Alatriste

As the media landscape is constantly changing, so must PR professionals and their practices. Although every media professional has a different perspective on the evolution of media, one commonality remains […]

Risk and Reputation: Analyzing the Saga of United Airlines’ Crises

Recently, United Airlines was caught  in another scandal involving yet another highly unfortunate dog-related mishap. Every major news outlet covered the incident in their print newspapers, online news websites, and Twitter feeds. It even populated Snapchat […]

Making The Headlines: Trends And Innovations

Have you noticed that brands are aligning their campaigns and messages to have more personality? The results of this trend is creating deeper connections and awakening emotional responses among consumers, who are more savvy and […]

Healthcare Innovation Begins with “Moonshot Thinking”

On a recent flight from New York to Los Angeles, I tuned in to CNN. With excitement and awe, I watched live as Elon Musk’s most powerful SpaceX rocket ever lifted off from Cape Canaveral […]

4 Things All Professionals Need for a Successful Year at Work

2018’s #workgoals should not just be focusing on work—it should be focusing on both work and your well-being, because your happiness ultimately leads to better health. However, past years have proven this is a lot […]