Four Tips to Make You a Science Communications Pro this Conference Season

‘Tis the Season. Not the season of jingle bells and holly jolly – but the season of scientific innovation. It’s the time of year where the greatest minds in scientific research convene to discuss the […]

Remote Flexibility is the Key to Happy Employees—Trust Us

This story was co-written by Angelica Martinez.

A few years ago, this newfangled concept of “telecommuting” or working from home became a popular subject of discussion, but was met with some disbelief. Today, remote work continues […]

You’re Probably Not Ready for the Risk Most Likely to Impact Your Organization

While South Florida enjoys many advantages, there are vulnerabilities that come with being a world-class, international metropolis situated at the end of a peninsula. Most businesses are prepared for familiar weather-associated threats like hurricanes, but […]

What to do When You Can’t Believe Your Eyes

Technology is making it easier for our eyes to deceive us. Clever editing, misleading titles and manufactured images allow us to simply manipulate stakeholders.

There are numerous examples of how manufactured and forced perspective erodes trust […]

Influencers Uncovered: On and Off the Gram

Remember when the internet freaked out when Instagram shut down for an afternoon? The world caught a small glimpse of what could happen to full-time influencers—and their partners—if Instagram were to disappear completely, and it wasn’t […]

Influencers Uncovered: 5 Tips for a Successful Influencer Partnership

This story was co-written by Hannah Bursack

This story is the second in the Influencers Uncovered series, which takes a deep dive into the complex world of influencers and Instagram, and how marketers and brands can benefit […]

Disruption is Always in the Making

On the heels of rbb’s Disruption Day, our company-wide retreat in which we challenged ourselves to discover new ways of thinking and bring even fresher creativity to our clients, we remain inspired to seize every […]

Remembering Jack O’Dwyer and How He Changed PR

Jack O’Dwyer, one of the pioneer journalists who created a category of “covering the PR industry,” recently passed away. If you haven’t been in the business for decades, the significance is probably lost on you.

But […]

An Easy Guide For Explaining to Abuela What PR Pros Do

When you are part of a big, fat Cuban family—complete with tias, tia de tu tia, primo hermanos, and even el vesino that’s lived next to your abuela for years—the holidays are the most wonderful […]

rbb Behind the Scenes: 20 Questions with Christine Barney

This story was co-written by Stephanie Schiff.

In today’s corporate environment, it’s rare that employees have visibility to the CEO. Most leaders are busy steering the ship and avoiding icebergs, so it can be challenging for […]

Influencers Uncovered: The Instagram Update

This story was co-written by Hannah Bursack

The world of social media and the role that influencers play within the space is changing constantly. Apps such as Instagram are evolving at an increasingly rapid pace, opening […]

Making The Headlines: Innovating for Today’s Busy Traveler

The holiday season is officially underway, as more travelers hit the road to enjoy the festivities and family time. Take comfort in the ways forward-thinking brands are increasing tech, convenience and programming to make the […]

6 Tips to Transform Customer Service in the Age of Entitlement

I have a vivid memory of my mother making a customer service call when I was a kid. A shocking new channel called MTV had suddenly appeared on our television. It was NOT appropriate viewing […]

Making The Headlines: Feeding Consumers Experiences

Traveling to a bucket list destination or trying exotic new foods are no longer just about enjoying the moment. We want the world to join us on the journey from the comforts of their phone.

We’re […]

Remembering a Vaccine Pioneer

In life, there are some who make an indelible impression on you. Individuals who have committed heroic acts, uplifted humanity, taken a courageous stand, excelled in the face of adversity. For me, that person was […]