Influencers Uncovered: The Instagram Update

This story was co-written by Hannah Bursack

The world of social media and the role that influencers play within the space is changing constantly. Apps such as Instagram are evolving at an increasingly rapid pace, opening […]

Making The Headlines: Innovating for Today’s Busy Traveler

The holiday season is officially underway, as more travelers hit the road to enjoy the festivities and family time. Take comfort in the ways forward-thinking brands are increasing tech, convenience and programming to make the […]

6 Tips to Transform Customer Service in the Age of Entitlement

I have a vivid memory of my mother making a customer service call when I was a kid. A shocking new channel called MTV had suddenly appeared on our television. It was NOT appropriate viewing […]

Making The Headlines: Feeding Consumers Experiences

Traveling to a bucket list destination or trying exotic new foods are no longer just about enjoying the moment. We want the world to join us on the journey from the comforts of their phone.

We’re […]

Remembering a Vaccine Pioneer

In life, there are some who make an indelible impression on you. Individuals who have committed heroic acts, uplifted humanity, taken a courageous stand, excelled in the face of adversity. For me, that person was […]

Journalists Take Stand For Free Press & Against Trump’s Remarks

August 16, 2018 was a remarkable day for those who work in media, avid consumers of news or, in the case of rbb, work as partners with media on behalf of our clients.

In one of […]

Making The Headlines: Let’s Get Personal

The customer is always right has never had more meaning than in the era of social media and online reviews. In fact, everyday people now play an important role in shaping brands and products.

We’re putting the […]

5 Simple Steps For A Successful FAM Trip

This story was co-written by Ailys Toledo

Today we’re here to talk ‘FAM Trips’ – and no, we’re not referring to trips with your family. In layman’s terms, it’s an opportunity to showcase a destination, product […]

Breakout Marketing Concepts: The Tech Struggle

We are living in the age of technology, but travelers are finding themselves torn between the desire to unplug and the need to stay connected.
While some brands are taking an all or nothing approach to […]

The Top Takeaways from the 2018 PRSA Health Academy Conference

I recently attended the 2018 PRSA Health Academy Conference where hundreds of top healthcare communicators gathered for two jam-packed days to discuss the latest trends in media relations, healthcare policy communications, disease awareness campaigns and […]

A Promise to My Sister: Continuing the Fight Against Cancer

The American Society of Clinical Oncology (ASCO) is holding its annual meeting in Chicago. Founded in 1964, ASCO is the world’s leading professional organization for physicians and oncology professionals caring for people with cancer.

In 2017, […]

Storytelling in the Digital Age: Q&A with CNN’s Corvaya Jeffries

Standard press releases are out and press visuals are in, according to Corvaya Jeffries, a producer at CNN. Probably because visuals are processed 60,000 times faster than text, which is why image-focused apps – such […]

Making the Headlines: The Millennial Movement

May is the month of millennials.

The nation’s largest generation and a steady cultural force is causing brands to transform and innovate their marketing strategies.

Companies are catering to millennial preferences by offering experiences, practicality, and incentives.

Trends to Watch
Move over Traditional Honeymoons: […]

Supporting Moms at Work Helps Them Thrive for Business & Family

Did you know 76 percent of college-educated women have children, but in agency life only 39 percent of women are moms?

This means that 61 percent of women in the workplace are prioritizing their careers […]

2018 Trends: What Makes Sense for Your Brand?

With the first quarter behind us, we have been seeing some of the predicted trends taking center stage for 2018. From bold colors to bold gimmicks all working to make one brand stand out from […]