The holiday season is officially underway, as more travelers hit the road to enjoy the festivities and family time. Take comfort in the ways forward-thinking brands are increasing tech, convenience and programming to make the […]
I have a vivid memory of my mother making a customer service call when I was a kid. A shocking new channel called MTV had suddenly appeared on our television. It was NOT appropriate viewing […]
Traveling to a bucket list destination or trying exotic new foods are no longer just about enjoying the moment. We want the world to join us on the journey from the comforts of their phone.
August 16, 2018 was a remarkable day for those who work in media, avid consumers of news or, in the case of rbb, work as partners with media on behalf of our clients.
In one of […]
I recently attended the 2018 PRSA Health Academy Conference where hundreds of top healthcare communicators gathered for two jam-packed days to discuss the latest trends in media relations, healthcare policy communications, disease awareness campaigns and […]
The American Society of Clinical Oncology (ASCO) is holding its annual meeting in Chicago. Founded in 1964, ASCO is the world’s leading professional organization for physicians and oncology professionals caring for people with cancer.
In 2017, […]
Standard press releases are out and press visuals are in, according to Corvaya Jeffries, a producer at CNN. Probably because visuals are processed 60,000 times faster than text, which is why image-focused apps – such […]
May is the month of millennials.
The nation’s largest generation and a steady cultural force is causing brands to transform and innovate their marketing strategies.
Companies are catering to millennial preferences by offering experiences, practicality, and incentives.
Trends to Watch
Move over Traditional Honeymoons: […]
Did you know 76 percent of college-educated women have children, but in agency life only 39 percent of women are moms?
This means that 61 percent of women in the workplace are prioritizing their careers […]