Influencers Uncovered: 5 Tips for a Successful Influencer Partnership

This story was co-written by Hannah Bursack

This story is the second in the Influencers Uncovered series, which takes a deep dive into the complex world of influencers and Instagram, and how marketers and brands can benefit […]

Disruption is Always in the Making

On the heels of rbb’s Disruption Day, our company-wide retreat in which we challenged ourselves to discover new ways of thinking and bring even fresher creativity to our clients, we remain inspired to seize every […]

Remembering Jack O’Dwyer and How He Changed PR

Jack O’Dwyer, one of the pioneer journalists who created a category of “covering the PR industry,” recently passed away. If you haven’t been in the business for decades, the significance is probably lost on you.

But […]

An Easy Guide For Explaining to Abuela What PR Pros Do

When you are part of a big, fat Cuban family—complete with tias, tia de tu tia, primo hermanos, and even el vesino that’s lived next to your abuela for years—the holidays are the most wonderful […]

rbb Behind the Scenes: 20 Questions with Christine Barney

This story was co-written by Stephanie Schiff.

In today’s corporate environment, it’s rare that employees have visibility to the CEO. Most leaders are busy steering the ship and avoiding icebergs, so it can be challenging for […]

Influencers Uncovered: The Instagram Update

This story was co-written by Hannah Bursack

The world of social media and the role that influencers play within the space is changing constantly. Apps such as Instagram are evolving at an increasingly rapid pace, opening […]

Making The Headlines: Innovating for Today’s Busy Traveler

The holiday season is officially underway, as more travelers hit the road to enjoy the festivities and family time. Take comfort in the ways forward-thinking brands are increasing tech, convenience and programming to make the […]

6 Tips to Transform Customer Service in the Age of Entitlement

I have a vivid memory of my mother making a customer service call when I was a kid. A shocking new channel called MTV had suddenly appeared on our television. It was NOT appropriate viewing […]

Making The Headlines: Feeding Consumers Experiences

Traveling to a bucket list destination or trying exotic new foods are no longer just about enjoying the moment. We want the world to join us on the journey from the comforts of their phone.

We’re […]

Remembering a Vaccine Pioneer

In life, there are some who make an indelible impression on you. Individuals who have committed heroic acts, uplifted humanity, taken a courageous stand, excelled in the face of adversity. For me, that person was […]

Journalists Take Stand For Free Press & Against Trump’s Remarks

August 16, 2018 was a remarkable day for those who work in media, avid consumers of news or, in the case of rbb, work as partners with media on behalf of our clients.

In one of […]

Making The Headlines: Let’s Get Personal

The customer is always right has never had more meaning than in the era of social media and online reviews. In fact, everyday people now play an important role in shaping brands and products.

We’re putting the […]

5 Simple Steps For A Successful FAM Trip

This story was co-written by Ailys Toledo

Today we’re here to talk ‘FAM Trips’ – and no, we’re not referring to trips with your family. In layman’s terms, it’s an opportunity to showcase a destination, product […]

Breakout Marketing Concepts: The Tech Struggle

We are living in the age of technology, but travelers are finding themselves torn between the desire to unplug and the need to stay connected.
While some brands are taking an all or nothing approach to […]

The Top Takeaways from the 2018 PRSA Health Academy Conference

I recently attended the 2018 PRSA Health Academy Conference where hundreds of top healthcare communicators gathered for two jam-packed days to discuss the latest trends in media relations, healthcare policy communications, disease awareness campaigns and […]