Storytelling in the Digital Age: Q&A with CNN’s Corvaya Jeffries

Standard press releases are out and press visuals are in, according to Corvaya Jeffries, a producer at CNN. Probably because visuals are processed 60,000 times faster than text, which is why image-focused apps – such […]

Making the Headlines: The Millennial Movement

May is the month of millennials.

The nation’s largest generation and a steady cultural force is causing brands to transform and innovate their marketing strategies.

Companies are catering to millennial preferences by offering experiences, practicality, and incentives.

Trends to Watch
Move over Traditional Honeymoons: […]

Supporting Moms at Work Helps Them Thrive for Business & Family

Did you know 76 percent of college-educated women have children, but in agency life only 39 percent of women are moms?

This means that 61 percent of women in the workplace are prioritizing their careers […]

2018 Trends: What Makes Sense for Your Brand?

With the first quarter behind us, we have been seeing some of the predicted trends taking center stage for 2018. From bold colors to bold gimmicks all working to make one brand stand out from […]

Why You Need the Right People Today to Succeed Tomorrow

“Even if you are on the right track, you will get run over if you just sit there.”

This quote from Will Rogers is a humorous warning to today’s business owners. What got you where you […]

rbb Insights & Innovations: Brands Doing More

As they say, knowledge is power. That’s why our team of experts is curating a monthly roundup series, aimed at capturing the latest trends, insights and brand news to fuel your creativity and spark big […]

3 Ways to Navigate the New Media Landscape

This story was co-written by Natalie Alatriste

As the media landscape is constantly changing, so must PR professionals and their practices. Although every media professional has a different perspective on the evolution of media, one commonality remains […]

Risk and Reputation: Analyzing the Saga of United Airlines’ Crises

Recently, United Airlines was caught  in another scandal involving yet another highly unfortunate dog-related mishap. Every major news outlet covered the incident in their print newspapers, online news websites, and Twitter feeds. It even populated Snapchat […]

Making The Headlines: Trends And Innovations

Have you noticed that brands are aligning their campaigns and messages to have more personality? The results of this trend is creating deeper connections and awakening emotional responses among consumers, who are more savvy and […]

Healthcare Innovation Begins with “Moonshot Thinking”

On a recent flight from New York to Los Angeles, I tuned in to CNN. With excitement and awe, I watched live as Elon Musk’s most powerful SpaceX rocket ever lifted off from Cape Canaveral […]

4 Things All Professionals Need for a Successful Year at Work

2018’s #workgoals should not just be focusing on work—it should be focusing on both work and your well-being, because your happiness ultimately leads to better health. However, past years have proven this is a lot […]

Will Business Leaders Solve the Nation’s Healthcare Woes?

Amazon, Berkshire Hathaway and JP Morgan Chase recently announced that they were together forming an independent company aimed at lowering healthcare costs for their U.S. employees.

The three companies, which bring their scale and complementary expertise to […]

Why “This Is Us” Fans are Simmering After Crock-Pot Plot Twist

Hot on the heels of the launch of rbb’s new crisis and issues management division, Reputation & Risk Advisors (R&RA), a new crisis has broken that exemplifies the need for every organization to have a […]

CES 2018: Top Innovations at the World’s Largest Tech Show

Nearly 200,000 people descended upon Sin City for this year’s Consumer Electronics Show, the world’s largest tech showcase, and I was fortunate enough to be able to check out the most innovative products, the weird […]

2018 is the Year of the Crisis—And We’re Ready For It

rbb Communications recently launched a new division—Reputation & Risk Advisors—that is focused on issues, crisis and reputation management. The question we keep getting is: Why now?

It’s true that rbb has provided crisis and issues management […]