Breakout Blog

I recently celebrated my 38th birthday, which was hard to fathom since from time to time I still shop at Forever 21. But surprisingly (or perhaps telling), Forever 21 was one of a few brands […]

The beginning of your career can truly shape who you become on a professional level as lessons learned during those formative years tend to stay with you.

I was privileged to be able to work in […]

For more than two decades, Harold Burson and I have remained close. Many of you in the public relations profession know him or know of him – a brilliantly gifted communicator with a giant intellect […]

In advertising, hooks are designed to catch, hold and pull.

Whether they are in the form of persuasive words, strong visuals or sound effects, their purpose is to make the viewer stop and notice an ad.

Hooks […]

This story was co-written by Sloane Fistel.

It’s no secret that strong leadership is vital to a company’s success. However, it is also critical for employee engagement. In fact, 70 percent of employees who lack confidence […]

The Wall Street Journal recently published an entire section dedicated to health-care technology. In fact, the very first article in this technology-inspired literary phalanx touts the advances in apps that can help manage chronic diseases. WSJ states […]

The Fourth of July is rapidly approaching. Time for retailers to line their shelves with patriotic goods and apparel. But check the label; it’s likely that stars and stripes T-shirt you grabbed wasn’t made in […]

In 1996, I left my job at Dow Jones & Co. in New York and moved to Miami to join the communications agency, Rubin, Barney & Birger, which was a smaller firm then.

From the moment I walked […]

The concept of work-life balance is often referenced in an idealistic, aspirational way. Many professionals in our industry bemoan their lack of free time and flexibility and chalk it all up to needing a better […]

May 21, 2017 marked the final performance of Ringling Bros. and Barnum & Bailey Circus. For 23 years, I have work alongside these world-class athletes, creative minds and over-the-top talented performers, and they never failed to […]

Even if you are not a fan of basketball, there is another reason why you should be paying attention to this year’s NBA Finals – the Golden State Warriors are giving a free lesson about […]

Like any mom, I’m frazzled, tired, cranky without my coffee and totally in love with my kids. I want to be there for all their ups and downs and be 150 percent tuned in when […]

The failed Fyre Music Festival, co-founded by rapper Ja Rule, Billy McFarland and Fyre Media, has been making headlines for weeks. The overhyped, underwhelming and chaotic event that unfolded the weekend of April 28 in […]

This story was co-written by Alyssa Valleau

According to Pew’s Research Center’s 2016 State of the News Media, there has been an audience growth in cable and network news, making satellite media tours (SMTs) a valuable tactic […]