You Need A Communications Plan for Cybersecurity Breaches

While big retailers continue to be a top target for data thieves, professional services firms are increasingly finding themselves as targets for cyber hackers. This is due to the vast amounts of valuable client data […]

9 Universal Tenets of Great Leaders

I’ve had the distinct honor and privilege to work for many great companies during my 25-year tenure in public relations. Indeed, the experiences have been rich, diverse, and truly global.

But most importantly, during this time, […]

6 Ways to Thrive as an Intern

This post was written by Caro Bunge and Sofia Estevez.

An internship holds the power to sharpen your skill set and strengthen your adaptability.

Sadly, our time as interns at rbb Communications has come to a […]

rbb Behind the Scenes: 20 Questions with John Quinn

This story was co-written by Stephanie Schwartz.

Recently on the rbb blog, we published the first installment of our “rbb Behind the Scenes” series, where we got the down and dirty scoop on EVP/Partner, Tina Elmowitz.

Next […]

Birthday or Bust: Smart and Surprising Ways to Celebrate Customers

I recently celebrated my 38th birthday, which was hard to fathom since from time to time I still shop at Forever 21. But surprisingly (or perhaps telling), Forever 21 was one of a few brands […]

Why Journalists and Communications Professionals Aren’t All That Different

The beginning of your career can truly shape who you become on a professional level as lessons learned during those formative years tend to stay with you.

I was privileged to be able to work in […]

Shoes, Underwear and Healthcare: My Conversation with Harold Burson

For more than two decades, Harold Burson and I have remained close. Many of you in the public relations profession know him or know of him – a brilliantly gifted communicator with a giant intellect […]

Does Your Creative Have A Hook?

In advertising, hooks are designed to catch, hold and pull.

Whether they are in the form of persuasive words, strong visuals or sound effects, their purpose is to make the viewer stop and notice an ad.

Hooks […]

rbb Behind the Scenes: 20 Questions with Tina Elmowitz

This story was co-written by Sloane Fistel.

It’s no secret that strong leadership is vital to a company’s success. However, it is also critical for employee engagement. In fact, 70 percent of employees who lack confidence […]

As Healthcare Technology Advances, We Must Think And Act Globally

The Wall Street Journal recently published an entire section dedicated to health-care technology. In fact, the very first article in this technology-inspired literary phalanx touts the advances in apps that can help manage chronic diseases. WSJ states […]

What “Made in America” Marketing is Really Made Of

The Fourth of July is rapidly approaching. Time for retailers to line their shelves with patriotic goods and apparel. But check the label; it’s likely that stars and stripes T-shirt you grabbed wasn’t made in […]

Why I Returned to rbb

In 1996, I left my job at Dow Jones & Co. in New York and moved to Miami to join the communications agency, Rubin, Barney & Birger, which was a smaller firm then.

From the moment I walked […]

How The Work-Life Blend Approach Landed Me On CNN

The concept of work-life balance is often referenced in an idealistic, aspirational way. Many professionals in our industry bemoan their lack of free time and flexibility and chalk it all up to needing a better […]

3 Lessons from The Greatest Job on Earth with Ringling Bros.

May 21, 2017 marked the final performance of Ringling Bros. and Barnum & Bailey Circus. For 23 years, I have work alongside these world-class athletes, creative minds and over-the-top talented performers, and they never failed to […]

Warriors Show The Importance of Corporate Culture and Leadership

Even if you are not a fan of basketball, there is another reason why you should be paying attention to this year’s NBA Finals – the Golden State Warriors are giving a free lesson about […]