Does Your Creative Have A Hook?

In advertising, hooks are designed to catch, hold and pull.

Whether they are in the form of persuasive words, strong visuals or sound effects, their purpose is to make the viewer stop and notice an ad.

Hooks […]

rbb Behind the Scenes: 20 Questions with Tina Elmowitz

This story was co-written by Sloane Fistel.

It’s no secret that strong leadership is vital to a company’s success. However, it is also critical for employee engagement. In fact, 70 percent of employees who lack confidence […]

As Healthcare Technology Advances, We Must Think And Act Globally

The Wall Street Journal recently published an entire section dedicated to health-care technology. In fact, the very first article in this technology-inspired literary phalanx touts the advances in apps that can help manage chronic diseases. WSJ states […]

What “Made in America” Marketing is Really Made Of

The Fourth of July is rapidly approaching. Time for retailers to line their shelves with patriotic goods and apparel. But check the label; it’s likely that stars and stripes T-shirt you grabbed wasn’t made in […]

Why I Returned to rbb

In 1996, I left my job at Dow Jones & Co. in New York and moved to Miami to join the communications agency, Rubin, Barney & Birger, which was a smaller firm then.

From the moment I walked […]

How The Work-Life Blend Approach Landed Me On CNN

The concept of work-life balance is often referenced in an idealistic, aspirational way. Many professionals in our industry bemoan their lack of free time and flexibility and chalk it all up to needing a better […]

3 Lessons from The Greatest Job on Earth with Ringling Bros.

May 21, 2017 marked the final performance of Ringling Bros. and Barnum & Bailey Circus. For 23 years, I have work alongside these world-class athletes, creative minds and over-the-top talented performers, and they never failed to […]

Warriors Show The Importance of Corporate Culture and Leadership

Even if you are not a fan of basketball, there is another reason why you should be paying attention to this year’s NBA Finals – the Golden State Warriors are giving a free lesson about […]

The Secret for Working Moms is Work-Life Blend, Not Balance

Like any mom, I’m frazzled, tired, cranky without my coffee and totally in love with my kids. I want to be there for all their ups and downs and be 150 percent tuned in when […]

Where There’s Smoke, There’s FYRE

The failed Fyre Music Festival, co-founded by rapper Ja Rule, Billy McFarland and Fyre Media, has been making headlines for weeks. The overhyped, underwhelming and chaotic event that unfolded the weekend of April 28 in […]

Use Star Wars’ Jedi Code to elevate your content marketing

“Do. Or do not. There is no try.”

Yoda, Legendary Jedi Master and All Around Wise Guy (in a good way!)
Truer words have rarely been spoken so succinctly. It’s really amazing how much of a […]

3 Essential Tips for a Successful Satellite Media Tour

This story was co-written by Alyssa Valleau

According to Pew’s Research Center’s 2016 State of the News Media, there has been an audience growth in cable and network news, making satellite media tours (SMTs) a valuable tactic […]

5 Languages of Appreciation for PR Pros That Really Work

Let’s get the bad news out of the way: Almost 70 percent of people in U.S. say they receive no praise or recognition in the workplace.

Now, for the good news: Agencies and organizations can take […]

Got Grit? A Lesson on the Power of Perseverance

We’ve all been in a scenario like this: You watch your peers grasp a topic quickly as you work twice as hard to master the same subject with ease. You wonder, “What does it take to truly excel?”

The answer […]

When Live TV Takes a Turn: Lessons Learned from BBC Dad

By now, I think it’s fairly safe to assume that most people reading this have seen the now famous Professor Robert Kelly BBC interview. From the moment the first child innocently bounces in, to the […]