Challenge
Post-pandemic, hygiene awareness surged, but most people still overlook the nose even though we touch it nearly 100 times a day. Nozin® Nasal Sanitizer® antiseptic, trusted by hospitals to help reduce the risk of infection, set out to educate Gen Z and younger millennials on the nose’s role in infection prevention, strengthen direct engagement with consumers through owned channels, and overcome seasonal sales challenges by driving product relevance during peak travel months.
Breakout Strategy
We crafted a strategy to meet Gen Z where they spend their time: on TikTok and Instagram. By pairing credible voices with creative storytelling, we built awareness, drove engagement, and positioned Nozin as the go-to travel essential for germ prevention.
- Credible Influencers: Partnered with nine nurse and travel creators to build trust and relevance
- Platform Mix: Focused on TikTok for awareness and Instagram for conversion
- Seasonal Relevance: Positioned Nozin as the must-have travel companion during record-breaking summer travel
Program
Execution was fast-moving and highly integrated, designed to convert attention into action. Our approach maximized reach, engagement, and product consideration by combining influencer-led content with smart paid support.
- 26 Influencer Videos showing germ-exposure moments (school nurse offices, flight attendant commutes, “get ready with me” routines)
- Paid Social Boosts of top-performing influencer posts to scale reach
- Optimized Landing Page to highlight benefits and improve conversion flow
- Authentic Engagement with audiences through comments, questions, and education
Results
53%
Sales Increase
2.23M+
Impressions
16.5K+
Link Clicks
17.7K+