The Champion of Breakout Brands™
An inspiring public speaker, analytical thinker and creative strategist, Christine is managing partner at rbb while advising B2B/B2C brands who want unvarnished truth and real answers. She has thoughtfully guided entities like Thomson Reuters and Masterfoods/M&Ms through a variety of needs such as change management, mergers & acquisitions, thought leadership and brand development.
A firm believer that happy employees create happy clients, Christine leads the agency’s diverse team of Counselors, Connectors and Creators. With her innovative management style and “employee-driven” philosophy, the firm is a 6x Agency of the Year, repeated winner in “Best Place to Work” rankings and boasts an average Employee and Client tenure (8+ years) that blows most other agencies out of the water.
An active and influential community leader, Christine is the past chair of the South Florida Business Council, the Greater Miami Chamber of Commerce, Public Relations Society of America (PRSA) Miami and Florida International University Metropolitan Center. She is chair-elect of the Beacon Council, board member of the Orange Bowl Committee and International Women’s Forum and a member of Leadership Florida, the Page Society and the Florida 500. Christine is Accredited in Public Relations (APR) by the PRSA.
leadership.
Business Recognition: Christine’s entrepreneurial strengths and commitment to her community have resulted in multiple awards including the South Florida Business Journal Ultimate CEO and Power Leaders List, Minority Business Awards CEO of the Year and multiple listings in the Florida 500 by Florida Trend.
Industry Recognition: Under Christine’s leadership, rbb has won hundreds of industry awards including the PRSA Best of the Best Silver Anvil in 2023. She is active in the public relations industry serving as a past chair of the PRSA Miami where she received the 2016 Bill Adams Lifetime Achievement Award. She is a member of the Forges Agency Council and serves as Regional Co-chair for the Page Society.
Thought Leadership: Christine crafted the firm’s breakout brand strategy and has been published in numerous outlets including Forbes, the New York Times, PR Week and more. She speaks regularly on communications to groups such as YPO/WPO, Chief Marketing Officers Club, Broadway Across America and the Commonwealth Institute.
areas of expertise.
Brand Strategy: Christine helps brands create the narrative and visuals to separate them from the pack. She analyzes marketing wholistically to provide a recipe for success across the full spectrum of communication disciplines.
Corporate Communications: Whether supporting M&A, change management, crisis or internal communications, Christine understands how to minimize negative repercussions and maximize opportunity.
Public Relations: When looking to build a brand through third parties- earned media, community/grassroots groups or influencers, brands look to Christine for strategic and cost-effective strategies.
Executive Communications: Christine crafts thought leadership programs designed to help C-suite executives accelerate their goals and add value to their brands. Her one-on-one coaching skills have been instrumental in helping leaders deliver more impactful and persuasive communications as well as shine during media interviews.
Integrated Marketing: Having worked across all the communications disciplines, PR, advertising, Creative and digital, Christine brings an agnostic approach to developing marketing plans that exceed goals and deliver ROI.