Happy Employees Create Happy Clients
Tina is our Chief People Officer who drives talent development as well as leads the agency’s consumer division. She brings more than 30 years of experience in driving strategic communications that foster emotional connections with consumers and drive action. Tina has consistently been a leader in developing and executing award-winning campaigns for a wide variety of clients, including Hampton by Hilton, Bank of America, Disney on Ice, Starbucks Coffee Company, Cinch Home Services and the Miami Marlins. She creates strategic, measurable programs that leverage integrated marketing, partnerships and community relations elements to generate press and produce bottom-line business results.
She works to ensure best practices carry through to recruitment, team development and employee happiness. She believes that happy employees create happy clients, which is further evidenced by rbb’s retention records. rbb boasts an average tenure of 8+ years, both on the client side and internally with the rbb team. rbb also consistently ranks among the nation’s top communications firms and is often honored by top business organizations as a “Best Place to Work.”
Tina also ensures rbb’s team gets the professional development they desire - more than 60 hours a year, that our teams are staffed with the most exceptional talent, and that our diversity and inclusion efforts continue to raise the bar. She guest lectures and creates connections at various universities to ensure the next generation of talent.
Tina is a graduate of the University of Florida’s School of Journalism and Communications and sits on the University’s Public Relations Advisory Council. She also recently served as the professional advisor for the University’s National Champion PRSSA Bateman Competition team. Always a mentor at heart, she has also guest lectured at UF, University of Miami, Florida International University, Barry University and Florida Memorial University.
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Consumer Engagement: With a deep understanding of consumer behavior, Tina excels at creating programs that resonate emotionally, inspire action and deliver results for global and local brands alike.
Media Events and Experiential Marketing: Tina has a proven track record of designing and executing memorable media events and photo opportunities that elevate brand visibility, foster media interest and generate buzz.
Community Partnerships and Relations: Tina develops community engagement initiatives that create meaningful connections, strengthen brand reputation and amplify a brand’s presence within local and national networks.
Team Development and People Leadership: A firm believer in the power of people, Tina ensures rbb’s teams are built with exceptional talent and fostered through ongoing professional development. She champions a people-first culture that prioritizes employee happiness, contributing to industry-leading retention rates and client success.