5 tips to combat workplace rumors and save morale

Rumors, idle gossip and untrue stories may sometimes seem harmless, but they can have a profound and lasting effect on businesses.

A big mistake companies make when hearing about workplace rumors is hoping that they fizzle out on […]

TV producer on local news in digital era: “The future is bright”

Gone are the Edward R. Murrow days of newsrooms packed with TV crews ready to chase the next big, hard news story. Instead, with the rise of the digital age, cell phones and online video, […]

Trumped Up, Trickle Down PR Pitches

Last Wednesday (election day) while scrolling through my Twitter account, I came across this tweet below from Nick Nehamas, business reporter with The Miami Herald and it brought me both instant amusement and amazement.

I was […]

Thanks(giving) for good content

Content creation remains a big buzz word for marketing, PR and communication professionals in both the B2B and B2C industries. This trend isn’t changing anytime soon, according to a recent report by the Content Marketing Institute, which […]

Viva la Marketing: Breakout Branding Inspiration From Frida Kahlo

An iconic artist who continues to leave a mark on fashion, media and art decades after her lifetime, you can say that Frida Kahlo initiated the power of personal branding before it even existed.

Her bold […]

The Sky Is Not The Limit: Inspiring Motivation from #PRSAICON 2016

I recently attended the PRSA International Conference in Indianapolis, where the theme – “Accelerating the Speed of Innovation & Connectivity” – carried through speeches and presentations delivered by top thought leaders and influencers within the […]

Virtual and Augmented Reality Enter the Newsroom

Virtual and augmented reality will soon make its way into newsrooms across the country. At least, that’s the prediction from news executives at the Society of American Business Editors and Writers (SABEW) Conference during a […]

Digital Digest: YouTube vs. TV, Facebook video controversy and more

In the realm of digital marketing, news and trends are always changing and shifting, which begs the question: What does this mean for marketers?

We’ll help you answer some of those questions with our ongoing Digital Digest. […]

3 Tips for Effective Communications During a Natural Disaster

The total extent of the damage from Hurricane Matthew may remain uncertain for some time, but there is certainly no question that Fox News anchor Shepard Smith ruffled feathers while warning viewers about its dangers.

In his effort to […]

Is Vin Scully’s retirement a final at-bat for storytelling?

Legendary baseball announcer Vin Scully called his last game on October 2, 2016 after 67 years as the voice of the Los Angeles Dodgers. For those of you who don’t know of him, allow me […]

Looking into the PR Crystal Ball: Top 10 Career Tips

rbb Communications’ fearless leader Christine Barney was recently honored with the Bill Adams Lifetime Achievement Award by the Public Relation Society of America’s Miami chapter.
Rather than talk about a 30+ years of career of […]

Travel is the World’s Largest Industry. Let’s Start Acting like It: Insights live from The Skift Global Forum

This story was co-written by Maite Velez-Couto.

The Skift Global Forum 2016 opened with an empowering call to action: “Travel is the world’s largest industry. Let’s start acting like it.”

As communications professionals and strategists for multiple […]

Digital Digest: Social journalists, digital ads’ ROI, and the future video marketing

In the realm of digital marketing, news and trends are always changing and shifting, which begs the question: What does this mean for marketers?

We’ll help you answer some of those questions with our ongoing Digital Digest. […]

Lozenge Locks in Lochte: Brand Blunder or Burst of Brilliance?

Should a brand ever capitalize on another’s misfortune? In what could possibly come to be known as a brilliant marketing move, the little known lozenge company Pine Bros. Softish Cough Drops has picked up fallen-from-grace […]

Why Only Some Ads Drive ROI (And Why Most Don’t)

Social, search and mobile are building up more and more steam every day, like a freight train headed downhill – an unstoppable force, showing no signs of slowing down.

These days, the online marketplace is congested, overcrowded, […]