The Dollars and Sense Behind Consumer “Love”

Love is in the air, and the value of that love between consumers and their favorite brands is at the center of rbb Communications’ latest Breakout BrandsTM report.

As communications and marketing pros, we enjoy being […]

Crisis Communications, Then & Now: An Inside Look with Bruce Rubin

What I love about communications is the fact that we can play many different roles and wear many different hats every single day – some certainly more glamorous than others. One day we might be […]

Lessons from Super Bowl Ads to Make Your Marketing Memorable

We’re about to enjoy our favorite sport: Super Bowl Commercials!

Every year, brands pull out all the stops to get their message across to more than 100+ million TV viewers, as well as many more who […]

Should brand marketing continue during a national tragedy?

It seems that breaking news of active shooters is becoming more frequent. The coverage of the recent shooting at Fort Lauderdale International Airport presented a terrifying reality that dominated news cycles all day, with video […]

Hot Topics, Hot Takes

Across the blogosphere, cable news, talk radio and Twitterverse every day “hot takes” are handed out like hot cakes. In the PR industry, we understand that while keeping our finger on the pulse is important, […]

Proof that every customer has their price

The fourth annual Breakout BrandsTM survey* by rbb Communications found it would take more than $220,000 to bribe customers away from their favorite product. For 43 percent of American consumers surveyed, no amount of money […]

Achieving Excellence, Not Perfection

When is good, good enough? How can you balance work and life so neither suffers? According to rbb Communications CEO Christine Barney, you can’t. Recently, Barney was presented with the PRSA Miami 2016 Bill Adams […]

7 Ingredients for Writing Better Blog Posts

This story was co-written by Rafael Sangiovanni

We’ve previously talked about the benefits of having a company blog and shared our insights on how to actually manage a blog. Now let’s get down the real crux of […]

5 tips to combat workplace rumors and save morale

Rumors, idle gossip and untrue stories may sometimes seem harmless, but they can have a profound and lasting effect on businesses.

A big mistake companies make when hearing about workplace rumors is hoping that they fizzle out on […]

TV producer on local news in digital era: “The future is bright”

Gone are the Edward R. Murrow days of newsrooms packed with TV crews ready to chase the next big, hard news story. Instead, with the rise of the digital age, cell phones and online video, […]

Trumped Up, Trickle Down PR Pitches

Last Wednesday (election day) while scrolling through my Twitter account, I came across this tweet below from Nick Nehamas, business reporter with The Miami Herald and it brought me both instant amusement and amazement.

I was […]

Thanks(giving) for good content

Content creation remains a big buzz word for marketing, PR and communication professionals in both the B2B and B2C industries. This trend isn’t changing anytime soon, according to a recent report by the Content Marketing Institute, which […]

Viva la Marketing: Breakout Branding Inspiration From Frida Kahlo

An iconic artist who continues to leave a mark on fashion, media and art decades after her lifetime, you can say that Frida Kahlo initiated the power of personal branding before it even existed.

Her bold […]

The Sky Is Not The Limit: Inspiring Motivation from #PRSAICON 2016

I recently attended the PRSA International Conference in Indianapolis, where the theme – “Accelerating the Speed of Innovation & Connectivity” – carried through speeches and presentations delivered by top thought leaders and influencers within the […]

Virtual and Augmented Reality Enter the Newsroom

Virtual and augmented reality will soon make its way into newsrooms across the country. At least, that’s the prediction from news executives at the Society of American Business Editors and Writers (SABEW) Conference during a […]