5 Reasons Your Company Should Have a Blog

This story was co-written by Rafael Sangiovanni

It’s become common wisdom that blogging is good for individuals, companies and organizations. But it’s like drinking enough water – you know you’re supposed to do it, but do you really […]

Finding the True Value in Influencer Campaigns

This story was co-written by Maite Velez-Couto

There has been a lot of controversy in recent months surrounding the value influencers bring to brands. At the heart of the conversation? The issue of transparency and their actual […]

Civic engagement: The ultimate multitasking business tool

PR is a 24/7 business that requires juggling many different projects at once, but this year rbb Communications’ CEO Christine Barney demonstrated her masterful ability to multitask, serving as Chair of the Greater Miami Chamber […]

5 habits to build to become a thought leader

A thought leader is a person who not only contributes to a conversation, but drives it forward with new ideas, new insight and a unique perspective, eventually becoming a trusted voice in his or her […]

3 tips for preparing for a TV interview

There’s nothing natural about being on television.

It’s awkward, the lights can be hot, and you’re expected to look directly into the camera (if you’re remote) or at the reporter (if you’re in-studio or on the […]

The recipe for paid digital marketing success

In 2015, companies’ spend on social media marketing jumped 33.5 percent to $23.6 Billion. If you aren’t one of the 76 percent of marketers investing in paid social, it’s time to jump on board – […]

Great things are happening at OutOfTheBlue

If you’ve seen Mad Men, you would have a pretty good idea of how advertising agencies were back in the ‘60s. Spring forward to 2016 and we know that what many advertising agencies are today […]

April Fools’ Day Jokes: Winners, Losers and How to Get it Right

Have you been pranked today? Every year on April 1, companies across every sector do their best to fool the public.

Today, Florida State University Seminoles and University of Florida Gator wondered how these two rival […]

Living beyond the hype: What’s next for Cuba’s tourism industry?

This story was co-written by Julie Jimenez.

Regardless of political/human rights issues, travel to Cuba is opening up more and more each day.

With news of the first U.S. hotel brand officially entering Cuba, some questions still […]

The Truth: The Issue of Transparency and Influencer Engagement

During the time Lord & Taylor was settling with the Federal Trade Commission on its paid Instagram post debacle, our agency signed contracts with about 20 new (very on brand) influencers. As part of the […]

What the robot revolution means for the hotel industry

Imagine walking into a hotel and being greeted by a humanoid, having your bags taken care of by a droid and your room service is brought up by a bot that reminds you of R2D2. […]

Boosting your brand with social media “spokescreatures”

Many companies hire a spokesperson to tell a brand or company’s story. Why? Because customers are more likely to forge a connection with people. But there’s another way to interact with customers and engage them: using an […]

A sneak peek at our table topic at #MiamiGetSocial

I have the privilege of speaking at the #MiamiGetSocial networking and professional development event. The event brings together social media enthusiasts, professionals and thought leaders for an evening of dynamic, interactive learning.

The Social Media Association […]

Peyton Manning and the value of a good media training

While Peyton Manning may not have won the MVP title at Super Bowl 50, he certainly wins an award for being one of the best examples of controlling the message in an interview in recent history. […]

2016 election season: How to insert your client into the most dominant news story

I recently received an email from the Miami correspondent for Fox News explaining that he could not cover my super compelling story because New York wants him to focus on the 2016 election. Translation: if […]