In advertising, hooks are designed to catch, hold and pull.
Whether they are in the form of persuasive words, strong visuals or sound effects, their purpose is to make the viewer stop and notice an ad.
Hooks are created to engage and entertain the audience while successfully delivering a message that commands a response. They are the unique part of the ad that becomes the topic of discussion in the office, gets people to laugh, cry, think, remember the commercial and, above all, compel them to buy a product or service.
However, hooks have to be strong enough to make sure consumers remember the name of the product. It always amazes me how many commercials nowadays fail to have a hook and how many times we see commercials that fail to get us to remember the product or company’s name.
The next time you are watching TV, or you see a commercial on YouTube or a pre-roll on your computer, take notice on the message and find the hook. You will be surprised that in many cases it doesn’t have one.
However, don’t confuse a price offer for a hook. Price offers are an easy way to sell something, but they don’t create brand loyalty and the customer that is looking for price will always look for the next best sale.
At OutOfTheBlue, hooks are important to us. They are part of the method and strategy we use to help clients build their brands. Our team has a proven track record in delivering effective advertising campaigns that bring results to our client’s bottom line.
With powerful creative content and messages, we help unleash our client’s brand full potential by shaping effective marketing strategies and ideas into viable, living breathing solutions.
It’s a proven formula we apply to everything we do. The best hooks are made up with several elements:
- Start with “WHY” or find the “purpose of being” of your client
- Keep it simple
- Make it emotional
- Encourage interaction and command a response
Our approach works. We believe that advertising should entertain, but above all it must sell. That’s why we approach every project with one thing in mind: “How can we improve our client’s bottom line?”