Neste-challenge

Challenge

Neste, a global leader in renewables faced a key challenge: The brand was well-known in Europe, but awareness was lacking in North America. They needed to reach policymakers and influential figures to bring credibility to the unknown brand.

Break-Out Strategy

  • Create an integrated thought leadership program using a creative story-telling approach.
  • Leverage earned media, content creation and amplified/paid media, as well as a partnership with the Atlantic Council Global Energy Center.
Neste-program

Program

Educate environmentally conscious consumers and businesses on Neste’s solution to combat climate change

  • Highlight Neste’s people and milestones through creative storytelling across video, audio, opinion editorials, blog posts, etc.
  • Simplify jargon-heavy topics into easy-to-understand social media content.
  • Thought leadership program focused on awards and facilitating meaningful introductions to key journalists and environmental organizations.
  • Partner with the Atlantic council for thought-provoking sustainable aviation fuel report and co-authored bylines.

Results

64

Relationships Established

84M

National Media Impressions

7

Industry Leading Awards

25%

increase in Twitter Followers

2.3%

Twitter engagement rate compared to .002% platform average

30%

increase in LinkedIn Followers

3.6%

LinkedIn engagement rate compared to .054% platform average