Challenge
Neste, a global leader in renewables faced a key challenge: The brand was well-known in Europe, but awareness was lacking in North America. They needed to reach policymakers and influential figures to bring credibility to the unknown brand.
Break-Out Strategy
- Create an integrated thought leadership program using a creative story-telling approach.
- Leverage earned media, content creation and amplified/paid media, as well as a partnership with the Atlantic Council Global Energy Center.
Program
Educate environmentally conscious consumers and businesses on Neste’s solution to combat climate change
- Highlight Neste’s people and milestones through creative storytelling across video, audio, opinion editorials, blog posts, etc.
- Simplify jargon-heavy topics into easy-to-understand social media content.
- Thought leadership program focused on awards and facilitating meaningful introductions to key journalists and environmental organizations.
- Partner with the Atlantic council for thought-provoking sustainable aviation fuel report and co-authored bylines.
Results
64
Relationships Established
84M
National Media Impressions
7
Industry Leading Awards
25%
increase in Twitter Followers
2.3%
Twitter engagement rate compared to .002% platform average
30%
increase in LinkedIn Followers
3.6%