Challenge
Get more small businesses to go global with DHL. DHL Express was looking to completely revamp their Flash-based web portal for new and existing customers. They sought out rbb to provide not only counsel on best practices but also a forward-thinking, design-savvy approach to rebuild the website from scratch.
Breakout Strategy
- Put the customer first, always, by identifying the main aspects of the average DHL customer’s needs and building the website around that.
- This process also uncovered that almost 50% of customers used mobile devices to access DHL’s website.
- Intensive press relations with creative integration.
- Top 5 video series
- Manage Twitter (service/marketing)
- Creative assets: infographics, gifs, etc.
Program
- Delivered a completely fresh, original and modern design that would be both eye-catching and easy-to-navigate.
- Created a thought leadership blog that would promote DHL’s expertise in their industry and provide valuable knowledge to their customers.
- Completely overhauled the instructional portion of the DHL website to make learning about working with DHL a breeze.
- Integrated a news aggregator, which would provide customers with the latest news in the shipping industry.
Results
rbb created an award-winning website redesign for DHL Express using digital and design best practices, including more engaging visuals, which were boosted with social media support.
262K
Top 5
Video Views
40+
Media Placements
66%
Increased
Blog Views
14K
People
Driven to Video Blogs
23%
Increase
in Average Time Visitors Spent on “Vlog” Pages vs. Blogs
77%
Increased Community
Community Growth