Breathless Resorts & Spas was having an identity crisis. Even celebs looking to be hosted passed, as the foam parties and lingerie-themed events shown on the brand’s website weren’t doing it justice. rbb took over the reins to make Breathless into a sexy yet sophisticated playground where models come to party.
Set the right tone for the brand as a haven for jet-setting model-types by tapping into our celebrity connections and fixing the disconnect between the online perception and the actual reality.
All It Takes is One
We hosted Ashley Graham for her birthday FREE! Not only was Ashley a hit on social and with media, but her stay helped us garner interest from other celebs for similar trips.
For the opening of Breathless Riviera Cancun, rbb took over negotiations with Victoria’s Secrets supermodel Adriana Lima to maximize brand exposure on every channel including a high-energy fashion show. This cemented the brand’s Ultimate Party in Paradise reputation.
Milestones & Romantic Getaways
Capitalizing on the success of the Ashley Graham trip, we secured Kourtney Kardashian and Scott Disick as guests for the opening of Breathless Punta Cana for a romantic getaway, making the opening an even bigger splash!
social and editorial media impressions
from Ashley Graham's visit
in the U.S. and Canada featuring Adriana Lima at Breathless
across top tier outlets like Extra, People and OK!