Breakout Blog

In 1996, I left my job at Dow Jones & Co. in New York and moved to Miami to join the communications agency, Rubin, Barney & Birger, which was a smaller firm then.

From the moment I walked […]

The concept of work-life balance is often referenced in an idealistic, aspirational way. Many professionals in our industry bemoan their lack of free time and flexibility and chalk it all up to needing a better […]

May 21, 2017 marked the final performance of Ringling Bros. and Barnum & Bailey Circus. For 23 years, I have work alongside these world-class athletes, creative minds and over-the-top talented performers, and they never failed to […]

Even if you are not a fan of basketball, there is another reason why you should be paying attention to this year’s NBA Finals – the Golden State Warriors are giving a free lesson about […]

Like any mom, I’m frazzled, tired, cranky without my coffee and totally in love with my kids. I want to be there for all their ups and downs and be 150 percent tuned in when […]

The failed Fyre Music Festival, co-founded by rapper Ja Rule, Billy McFarland and Fyre Media, has been making headlines for weeks. The overhyped, underwhelming and chaotic event that unfolded the weekend of April 28 in […]

This story was co-written by Alyssa Valleau

According to Pew’s Research Center’s 2016 State of the News Media, there has been an audience growth in cable and network news, making satellite media tours (SMTs) a valuable tactic […]

Let’s get the bad news out of the way: Almost 70 percent of people in U.S. say they receive no praise or recognition in the workplace.

Now, for the good news: Agencies and organizations can take […]

We’ve all been in a scenario like this: You watch your peers grasp a topic quickly as you work twice as hard to master the same subject with ease. You wonder, “What does it take to truly excel?”

The answer […]

By now, I think it’s fairly safe to assume that most people reading this have seen the now famous Professor Robert Kelly BBC interview. From the moment the first child innocently bounces in, to the […]

Content Marketing has gone through many iterations and evolutions in the digital age, but perhaps none as revolutionary as the one happening right now: Facebook Live is ushering in a new era, and changing the […]

International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. The day has been celebrated for more than 100 years and this year its theme of #BeBoldForChange to help […]

Whether you’re at a boutique agency, large firm or in-house, it’s likely that part of your job involves pitching media.

We’ve all been in situations where it’s been tough to get attention for clients, especially if […]

We’ve all been there, especially communications folks. You’re at an important industry or networking event, you meet a ton of people and naturally, you exchange names and information.

Then, BOOM – your worst nightmare happens. You […]