Breakout Blog

Content Marketing has gone through many iterations and evolutions in the digital age, but perhaps none as revolutionary as the one happening right now: Facebook Live is ushering in a new era, and changing the […]

International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. The day has been celebrated for more than 100 years and this year its theme of #BeBoldForChange to help […]

Whether you’re at a boutique agency, large firm or in-house, it’s likely that part of your job involves pitching media.

We’ve all been in situations where it’s been tough to get attention for clients, especially if […]

We’ve all been there, especially communications folks. You’re at an important industry or networking event, you meet a ton of people and naturally, you exchange names and information.

Then, BOOM – your worst nightmare happens. You […]

“If you stand for nothing, Burr, what’ll you fall for?”

Alexander Hamilton asks his rival Aaron Burr that question throughout the Broadway smash “Hamilton.” It’s a sentiment that now seems to be shared by a growing number of […]

During my morning media monitoring not too long ago, I came across an article about the most/least stressful jobs in 2017.  Sure enough, my suspicion panned out – a public relations role made the top […]

It’s no secret that more people are getting their news through mobile devices, typically via apps or social networks. In fact, about 77 percent of Americans own a smartphone, according to a recent Pew Research […]

Love is in the air, and the value of that love between consumers and their favorite brands is at the center of rbb Communications’ latest Breakout BrandsTM report.

As communications and marketing pros, we enjoy being […]

What I love about communications is the fact that we can play many different roles and wear many different hats every single day – some certainly more glamorous than others. One day we might be […]

We’re about to enjoy our favorite sport: Super Bowl Commercials!

Every year, brands pull out all the stops to get their message across to more than 100+ million TV viewers, as well as many more who […]

It seems that breaking news of active shooters is becoming more frequent. The coverage of the recent shooting at Fort Lauderdale International Airport presented a terrifying reality that dominated news cycles all day, with video […]

Across the blogosphere, cable news, talk radio and Twitterverse every day “hot takes” are handed out like hot cakes. In the PR industry, we understand that while keeping our finger on the pulse is important, […]

The fourth annual Breakout BrandsTM survey* by rbb Communications found it would take more than $220,000 to bribe customers away from their favorite product. For 43 percent of American consumers surveyed, no amount of money […]

When is good, good enough? How can you balance work and life so neither suffers? According to rbb Communications CEO Christine Barney, you can’t. Recently, Barney was presented with the PRSA Miami 2016 Bill Adams […]

This story was co-written by Rafael Sangiovanni

We’ve previously talked about the benefits of having a company blog and shared our insights on how to actually manage a blog. Now let’s get down the real crux of […]