Building Green Trust
Striking the right tone: Five key questions for communicating climate goals with clarity and credibility.
Read Blog
Energy + Renewables
Complex Energy Stories Require Clarity, Context, and Credibility
Strategic Communications and Marketing for the Evolving Energy and Renewables Sector
The energy industry moves fast. As technology evolves and regulations shift, companies face growing pressure to connect with customers and stakeholders, communicate with impact, and earn the confidence of communities, regulators, and investors.
As the fourth-largest energy PR firm in the U.S., rbb delivers strategic communications for utilities, renewable companies, and energy technology innovators. Our work spans media relations, digital marketing, brand storytelling, community relations, thought leadership, and crisis management – guided by predictive analytics and over 30 years of industry experience.
From heritage utility brands to energy innovators in natural gas, grid solutions, EVs, solar and battery storage, and sustainable aviation fuel, our campaigns help our clients lead conversations and drive results. Recognized by PR NEWS, Forbes, and PRovoke Media, rbb positions energy brands at the forefront of the global energy transition.
Insight. Alignment. Function.
We immerse ourselves in your energy business, whether utilities, renewables, or infrastructure, to align with your strategic objectives and craft communications that support innovation, regulation, and public trust.
Ideas. Execution. Results.
From educating stakeholders on emerging technologies to spotlighting community leadership, we build smart campaigns with sharp creative and precise execution that energize audiences and advance your mission.
Clarity. Trust. Growth.
We distill technical complexity into clear, credible messaging that builds stakeholder confidence, strengthens public understanding, and drives measurable progress across the energy landscape.
Relied upon by the world's leading energy companies
Energy Achievements
Our campaigns don’t just win attention—they win awards. Recognized for excellence in energy communications, rbb’s work has earned top industry honors for driving meaningful results across traditional and emerging sectors.
#4
Energy Public Relations Firm in the US,
O’Dwyer’s
O’Dwyer’s
8x
PRSA Silver Anvil Award Winner,
Energy Programs
Energy Programs
4x
SABRE Award Winner, Best Campaign
Energy & Natural Resources
Energy & Natural Resources
Case Studies
Neste
Discover how rbb helped transform Neste from a little-known name in North America into a recognized sustainability leader through strategic storytelling, customer testimonials, and multi-channel campaigns targeting both influencers and policymakers.
View Case Study GE Vernova
A hyper-targeted geofencing campaign crafted by rbb helped GE Vernova stand out at a major tech conference, driving engagement and visibility despite tight tracking, time, and budget constraints.
View Case Study Frequently asked questions
These FAQs address common questions about our approach, expertise, and what it’s like to work with a strategic energy communications partner.
What experience does rbb have in the energy and renewables sector? ×
With over 30 years of experience, rbb has led campaigns for legacy utility brands and emerging clean tech organizations, including pioneers in natural gas, grid solutions, EVs, solar and battery storage, and sustainable aviation fuel.
Can you help us explain complex energy technology to a general audience? ×
Absolutely. Our background in regulated industries and technical storytelling allows us to translate complex concepts into content that’s compelling and accessible.
How does rbb Communications build trust with diverse energy stakeholders? ×
We develop tailored messaging strategies that resonate with customers, communities, regulators, and investors, built on clear communication, credible storytelling, and earned media.
What sets rbb apart from other agencies in the energy and renewables communications space? ×
We speak the language of energy. With decades of experience across traditional and renewable markets, rbb knows how to turn technical insights and policy shifts into powerful narratives that move stakeholders, attract investors, and generate qualified leads.
How does rbb approach crisis and reputation management for energy clients? ×
We help energy brands prepare for the unexpected by building trust before, during, and after a crisis. Our team works proactively to develop clear plans and messaging, ensuring timely, transparent communication that protects brand reputation and supports long-term stakeholder confidence.
Do you offer services beyond media and PR? ×
Yes. rbb offers a full suite of services, including digital marketing, creative production, social strategy, predictive analytics, internal communications, and thought leadership.
Does rbb work with regional, national, and international energy brands? ×
Yes. Our energy portfolio spans regional utilities, national leaders, and global innovators—each with unique goals, audiences, and regulatory environments. We tailor strategies to meet their scale, complexity, and market focus.
What’s the first step to working with rbb? ×
Let’s start with a conversation! We’ll get to know your goals, challenges, and stakeholders, then recommend a tailored communications approach to move your brand forward.