• Maite Velez-Couto

Maite Velez-Couto

Vice President
Maite.Velez-Couto@rbbcommunications.com
(305) 448-1923
Maite brings a broad range of media relations, consumer product marketing and branding experience to the firm, including Hispanic marketing. She currently focuses on rbb’s hospitality and food and beverage clients, and her experience also includes supporting clients’ efforts in Mexico, Colombia, the Caribbean, Spain and Canada. Maite has vast knowledge of the regional and national media landscape, community relations and special events.
  • 10 years of experience
  • Led award-winning programs including recipients of PRSA’s “Silver Anvil,” Holmes Report’s “Gold SABRE,” and HSMAI’s Adrian Awards
  • Managed integrated communications campaigns and affinity partnerships for a wide variety of consumer clients – from hospitality and food and beverage to fashion and entertainment brands
  • Maintains strong relationships with a wide variety of tourism boards and CVBs on behalf of her clients
  • Deep understanding on the travel agent and MICE segments
  • Experienced with celebrity and influencer engagement; brand and product launches; and activations and media relations at major industry events
  • Client experience includes the AMResorts Collection; Homewood Suites and Home2 Suites by Hilton; Norwegian Cruise Line; AC Hotels by Marriott; United Airlines; Ritz Carlton Club & Residences; the Port of Costa Maya; Vlasic pickles; Mrs. Butterworth’s syrup; Starbucks Coffee Company; and more
Maite brings her strategic, out-of-the-box-thinking approach to all client work. That, combined with her a media savvy and proficiency in the Spanish language, support her clients’ business goals in the U.S., Canada and abroad.
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