Virgin Voyages

Challenge

Launch brand as an industry disruptor despite 2020 first sailing.

Break-Out Strategy

Create unmistakable Virgin experiences, driving distinct brand narrative, delivering headlines and generating reservation deposits.

VIRGIN

Program

Ship building milestone and exterior image-reveal event marked by crane-drop, Boy George DJ’ed party and international fanfare.

 

Results

2 Billion

earned impressions

97%

message penetration

>100 days

pre-sale deposit sell out