Take a page from our book on how to make a brand pop.
Challenge
Launch Tempo by Hilton, an approachable, lifestyle brand focused on travelers’ overall wellness.
Break-Out Strategy
Instead of introducing Tempo by Hilton as the latest and greatest entry in the popular select-service category, rbb worked with Hilton leadership to position the brand as something altogether new.
This began with placing a heavy focus on an entirely new target demographic—the modern achiever—and extended to dynamic strategies showing off the brand’s one-of-a-kind lifestyle partnerships such as THRIVE, as well as its elevated take on design, food & beverage and more.
Program
Setting the Tempo: Organized more than a dozen pre-launch interviews with top business, real estate and hospitality outlets to ensure a flurry of media coverage on launch day
Raise the Volume: Hosted a launch event in New York City attended by the nation’s leading owners, developers, media and social influencers. The event featured curated stations inspired by Tempo by Hilton’s unique brand partnerships, including Arianna Huffington’s Thrive Global
Influence that Pops: Over 200 owners, developers, key media, industry influencers and Hilton executives received the Tempo by Hilton pop-up book, developed by rbb from start-to-finish, that told the brand’s story and illustrated its signature concepts
Showing the Story: rbb scripted, shot and edited a series of videos for internal stakeholders introducing the brand throughout the course of the launch
Results
21
Interviews with
Skift, Yahoo! Finance, The Real Deal, Travel + Leisure and more
356
media placements with top outlets including
Wall Street Journal, CNBC, and Fox Business
405MM+
total media impressions
8.4MM+
collective reach across social platforms including
Twitter, Facebook, and Instagram