Challenge

Develop a paid digital ecommerce strategy to reintroduce Nozin® Nasal Sanitizer® antiseptic to consumers. Drive brand awareness as well as product consideration and sales among target audiences.

Break-Out Strategy

Implement phased approach to drive mass, rapid awareness among consumer audience. Ignite sales with an increased investment across high-intent channels, including paid search and shopper marketing, as well as cross-channel remarketing efforts. 

Program

Balanced Media Mix

Use paid social, paid search, shopper marketing, display, online video and email marketing channels to drive awareness, consideration and sales across intended audiences.

Amazon Launch

Initiate Amazon brand registration, create dedicated brand store and activate A+ content to focus on the consumer at the point of purchase, driving sales and brand equity.

Dynamic Creative

Combine multiple ad components and optimize toward top performing creative variations, tailoring content per user and delivering efficient results at scale.

Social Proof 

Showcase positive engagement and messaging across paid social posts from past Nozin purchasers to new prospect audiences to build trust and drive increased sales.

Results

$1.6M+

sales generated in 1 year

356K

new users generated in 1 year

$3.35

average ROAS