Challenge
Following completion of construction and the Streetscape project, the Downtown Coral Gables Business Improvement District needed to bring people back to experience the “new” downtown and showcase the refreshed destination.
Breakout Strategy
Create a messaging roadmap to drive all brand communications (from PR to advertising).
Invest in & promote event opportunities to showcase the new Downtown Coral Gables.
Program
Implement strategic, multimedia advertising campaigns specific to each event consisting of direct mail, print, digital banners, pay-per-click, window posters, custom landing pages and websites.
Earned media campaign targeting local publications.
Spearhead photoshoot for custom imagery.
Results
Miracle Mile Celebration
11.7MM
total media impressions
71
total combined placements
440%