Challenge

Drive brand awareness and community growth for Chopin Vodka and its sister spirit brand, Dorda Liqueurs.

Personalize both brands and appeal to a younger audience.

Boost engagement and web traffic for both brands.

Break-Out Strategy

Position both brands as fun and premium by working with like-minded partners and content creators to bring this concept to life.

Showcase the quality and versatility of our spirits through engaging imagery, lifestyle content, and fresh, user-centric recipe pages. 

Program

Developed a cohesive storyline, strong messaging and visuals alongside a consistent post frequency in order to grow our following and engage with our fans.

Engaged with like-minded influencers and celebs for content creation and giveaways surrounding timely hooks such as Valentine’s Day and National Martini Day.

Amplified in-store tastings and experiential activations with paid advertising campaigns.

Elevated the user experience for Chopin and Dorda fans by redesigning recipe pages and updating existing site content.

results

95%

increase in social engagements (likes, comments, shares, saves)

+2.5K

total new followers across Facebook, Instagram and Twitter

430%

increase in link clicks

+4.5M

audience reach from earned & paid influencer programs

630%

increase in video views

+24.5K

audience reach from paid Facebook event campaigns

131%

increase in web sessions to www.dordaliqueurs.com generated from organic and paid efforts

1

licensing deal with Vera Wang in the works