Challenge
Drive brand awareness and community growth for Chopin Vodka and its sister spirit brand, Dorda Liqueurs.
Personalize both brands and appeal to a younger audience.
Boost engagement and web traffic for both brands.
Break-Out Strategy
Position both brands as fun and premium by working with like-minded partners and content creators to bring this concept to life.
Showcase the quality and versatility of our spirits through engaging imagery, lifestyle content, and fresh, user-centric recipe pages.
Program
Developed a cohesive storyline, strong messaging and visuals alongside a consistent post frequency in order to grow our following and engage with our fans.
Engaged with like-minded influencers and celebs for content creation and giveaways surrounding timely hooks such as Valentine’s Day and National Martini Day.
Amplified in-store tastings and experiential activations with paid advertising campaigns.
Elevated the user experience for Chopin and Dorda fans by redesigning recipe pages and updating existing site content.
Results
95%
increase in social engagements (likes, comments, shares, saves)
+2.5K
total new followers across Facebook, Instagram and Twitter
430%
increase in link clicks
+4.5M
audience reach from earned & paid influencer programs
630%
increase in video views
+24.5K
audience reach from paid Facebook event campaigns
131%