are you a Break-Out Brand™?

If you put customers first, create emotional connections, innovate, and communicate with soul, then you are a Break-Out Brand™ ready to grow your bottom line.

The Break-Out Brand™ approach was initially created as a counterpoint to challenger brand marketing. It says forget the competition and focus on making emotional connections with stakeholders, deliver a better service or product and tell your story honestly. That means speak to customers, employees, vendors, shareholders about how you will deliver for them without the BS. Do that and you’ll make the biggest impact on your bottom line and everyone will be happy.

rbb has researched trends in brand love for the last eight years. Repeatedly we see disconnects in what consumers want vs. what brands deliver. This research is no different.

To put an exclamation point on that statement, we interviewed Chief Marketing Officers.