Christine Barney|Jan 20, 2012

In my third and final blog for PRWeek, I talk about the value of thinking of internal communications as a marketing function.

Employees are an asset everyone is trying to maximize. As jobs have evaporated over the last several years, employees find themselves wearing more than one hat. Why shouldn’t one of those hats be marketing?

I believe this concept not only makes business sense, it has a host of additional benefits, including more engaged employees that deliver higher productivity and better customer service.

In summary, HR and marketing directors working together on employee communications can make one plus one equal three. If you have any examples, we’d love to hear them.


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