Christine Barney|Dec 5, 2012

Our Breakout Brand strategy is in the news again. Earlier this week, PRNews ran a great story about our Customer Insights study, which show the value of brands focusing on the customer, not the competitor.

Today, my second guest blog post at PRWeek went live, and it’s about how emotions can drive brand success.

What do Zappos, Apple and Starbucks all have in common? These are brands that create powerful, memorable customer experiences. That approach can have a tremendous impact on a company’s bottom line.

According to a survey by the polling firm IBOPE/Zogby International for rbb Public Relations, of the 2,000 adults surveyed, 83 percent said they are willing to spend more on a product or service if they feel a personal connection to the company.

Read my full post at PRWeek for three specific steps to adopting Breakout Brand strategies to make your cash register sing.


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