Jargonless Podcast: Episode Two
In the second episode of Jargonless, host Tom Bolger welcomes Adam Kirschner, Content Supervisor and Strategist at rbb, for a candid discussion about content overload, AI hype, and the evolution of digital discovery.
This conversation addresses the challenges facing every content creator and brand manager: How do you stand out when AI pipelines are pumping out endless material? What makes thought leadership actually worth reading? And how should brands adapt their content strategy now that AI tools are reshaping how audiences discover information? Adam brings real-world experience and practical insights to these questions, helping listeners distinguish between content that performs and content that simply fills space.
From AI’s diminishing returns to the thought leadership trap, this episode delivers actionable wisdom for anyone creating content in 2025. Whether you’re managing a brand, leading a creative team, or simply trying to break through the noise with work that matters.
We also mention two thought leaders worth following: Steven Bartlett, who excels at personal, authentic content in the digital marketing space, and George Tannenbaum, the legendary copywriter whose Ad Aged blog offers sharp, unfiltered perspectives on advertising and creativity.