Growth rarely stalls because leaders are not working hard enough. It stalls when everything requires their attention.
In a recent episode of The Route to Success podcast, rbb Communications CEO Christine Barney shared how leadership flexibility, not rigid control, has shaped the agency’s long-term growth. Based in Miami and working with organizations across the U.S., rbb Communications has built its approach around trust, accountability, and disciplined decision-making.
The conversation centers on knowing what truly requires a leader’s involvement and what does not. Christine discusses how structured systems, clear priorities, and thoughtful delegation reduce friction and create space for stronger leadership decisions. Rather than equating leadership with constant oversight, she emphasizes operational clarity and trust as foundations for confidence and momentum.
This mindset extends beyond internal teams. When leaders approach growth with transparency and adaptability, client relationships strengthen, challenges surface earlier, and organizations are better positioned to navigate change.
For business leaders evaluating agency partners or refining their own leadership approach, this episode offers a practical perspective on how leadership flexibility, paired with discipline, supports sustainable growth.
Watch the full conversation below.