My first PRWeek blog on the extra benefits of winning awards appears today.
rbb Public Relations uses awards as a benchmark to measure our ability to deliver creative, results-driven programs for our clients and serve as educational tool to motivate our staff to explore and achieve.
We think it’s working great for us, and we certainly don’t mind having to add another shelf to the trophy wall in the conference room.
I’d love to see your comments on what you think going after awards has done for your organization.