I had the pleasure of speaking at PR News’ One-Day Boot Camp for Emerging PR Stars yesterday along with Christopher Smith from Bank of America. We tackled a topic near and dear to many in our field: How to build brands, find followers and attract fans on social media.
The simple fact is that social is a way of thinking, not a trick. It must be integrated into a holistic communications approach, and brands and PR companies alike must adhere to the specific best practices of each platform to maximize them.
We’d love to know your thoughts about this topic in the comments!