The Breakout Brand Strategy

“We’re number two, so we try harder.” Everyone recognizes the famous Avis slogan that became the poster child for “challenger brand” marketing where a brand defines itself first and foremost in relation to a competitor. In our opinion, that puts the customer second. rbb Public Relations has identified an evolutionary brand strategy – one focused on the customer and in tune with today’s changing marketplace.

We call it the “Breakout Brand” strategy. It doesn’t matter if your organization is new, old, large or small; Breakout Brands take market share by building strong emotional connections with customers.

Find out more about what defines a Breakout Brand and the impact on the bottom line by downloading our research study.

Please fill out the following information to download The Breakout Brands Strategy.




What Consumers Really Want

People are attracted to companies that focus on their specific needs – brands that “get” them. Here’s why.
READ MORE

Breakout Brands: The Service Factor

Explore the importance of the customer experience in helping a brand breakout.
READ MORE