From global product launches to market-specific issues management and patient advocacy campaigns, rbb’s healthcare team is ready to tell your story. Backed by research and analysis of your “problem to be solved” and a passion for creativity, rbb will raise awareness and drive engagement and action.
Whether your healthcare business requires support in the United States or in Latin/South America, Europe, the Middle East & Africa or Asia Pacific, rbb has the knowledge and reach to deliver meaningful results. We have nurtured a sensitivity toward other cultures, attitudes, behaviors and ideas, and understand the drivers and barriers for good healthcare in specific markets.
Our expertise covers the gamut – hospital, long-term care, home care and hospice systems, health plans, pharmaceuticals, medical devices, OTC/consumer health, retailers, global public health issues, rare diseases, and NGOs.
Storytelling and Healthcare Technology
There have been some amazing technological innovations in the past five years. From advances in robotic survey, to the way medicines are delivered and administered, to 3D printing – the list is endless. However, innovation isn’t enough. You have to tell a good story around why the innovation matters. At rbb Communications, we can work with you to ensure that your story is told in a concise, compelling and creative way to the audiences that matter.
Why Healthcare Needs Innovation
We all know that the world’s population is increasing dramatically, and that the demand for healthcare amongst sophisticated consumers is also increasing. However, healthcare supply has not kept pace with the demand of healthcare, and this has created a huge imbalance. As a result of this for companies to stay relevant, the only thing they can and should do to address this imbalance is to innovate.
Communicating the True Value of Medicine
One of the key characteristics of strong communicators is the ability to ensure precision in messaging. This is particularly true in the healthcare industry. The focus shouldn’t always be on the price of the medicine, but it should be on the value that the medicine brings to providers, to payers, to physicians and to patients everywhere. When we build that messaging into the ecosystem, we truly believe that we can demonstrate the value proposition for you. This is precisely why there’s value in collaborating with a strong communications agency.
Raising Disease Awareness
More and more the increasing prevalence of diseases like cancer, diabetes, even cardiovascular events, warrant the pharmaceutical industry to do more to heighten awareness for the patients at risk and the public at large. At rbb Communications, we know how to conduct disease awareness campaigns, and we will work with you to ensure that the key audiences whom you are trying to address understand the risks of these diseases and what can be done to alleviate them.
Global Healthcare Product Launches
You never get a second chance to make a first impression. This is especially true in the healthcare industry when it comes with global product launches. At rbb Communications, we are specialists in global product launches. Working with physicians, patients and providers, we provide the ecosystem that makes it possible for your company and your product to have a successful launch.
Whether you’re at a major medical meeting trying to establish the efficacy and safety of your medicine over a competitor’s in a head-to-head study, or you’re publicizing phase 3 data to make the case for FDA approval of your product, we can help.
We assist with presentations and work strategically to ensure success with target audiences including the most impactful health media outlets. We help clients prepare for FDA Advisory Committee Meetings and can be on the ground with you as we work together to make an impactful case for your medicine to be approved.
Medicine and healthcare are complicated, and much can go wrong where human health is concerned. We excel at handling crisis and issues for our clients.
If your medicine has a side effect or a device needs to be recalled, we partner closely with you and your regulatory, medical and legal teams to ensure that all sides of a story are reflected. We take a responsible approach, ensuring that patient safety is never compromised as we work with you to manage the situation.
Employee Engagement through CSR
It’s no secret that when a company invests and supports its employees in doing meaningful work for society, employee engagement rises.
Trust is a critical component of loyalty for every brand and making the most of corporate social responsibility efforts and corporate philanthropy is a factor in raising trust levels. rbb works hard to ensure that your corporate stories are told to audiences who matter.