Building Credibility for a New Technology
Sometimes a new technology is so innovative that prospective customers don’t believe it works. UPRAISE enabled TripleBlind to clear that hurdle.
Collaboration + Data Privacy = Many Benefits
In many industries, the ability to analyze another organization’s data results in improved outcomes. This is especially true in healthcare and financial services. Healthcare systems that can study other systems’ data can create more effective diagnostic algorithms, leading to improved care. In financial services, when institutions analyze each other’s data, they can reduce fraud and improve customer service.
TripleBlind partners with these companies to unlock the intellectual property value of data while ensuring compliance with HIPAA, GDPR and other privacy and data residency regulations. It is also significantly faster, more accurate and requires less computing than competitive solutions.
The Breakout Strategy: Focusing on Believability
Because TripleBlind was a startup, many hospital systems and financial services companies were reluctant to trust their data to its new platform that if breached could expose them to fines and other sanctions.
To overcome this issue, UPRAISE PR + Marketing, an rbb Communications company, recommended and launched a “Believability” campaign to gain third-party endorsements from multiple subject experts to demonstrate the effectiveness of The TripleBlind solution. The campaign included:
- Increasing media coverage from three to five articles per month to eight to 10
- Ensuring at least 20% of that coverage appeared in tier-one business media
- Securing four to five high-quality industry analyst reports validating TripleBlind’s approach
- Completing an independent evaluation of TripleBlind’s platform through a professional testing organization
- Executing a thought leadership program that included independent market research and speaking opportunities at tier-one conferences
The strategy also included producing these results in just six months to achieve a tsunami of market impact that would lead to engagements.
The Proof is in the Results
Over the course of approximately six months, UPRAISE earned significant validation of the TripleBlind solution:
200+
Articles
published over six months,
4
Analyst reports
written from firms Constellation Research, Gartner, Omdia and S&P endorsing TripleBlind’s approach to data privacy
150
Chief data officers
surveyed in market research conducted by UPRAISE, finding that CDOs were highly focused on safe collaboration and interested in a solution that facilitates cooperation within the guidelines of privacy regulations
30
Articles
published covering the survey results
Multiple
inquiries from healthcare systems
eager to improve their diagnostic algorithms and financial services companies motivated to better understand client investment patterns