After 20 years of chocolate and vanilla frosting, the baking aisle was about to transform into an endless rainbow of color and flavor options for bakers with the launch of Duncan Hines’ Frosting Creations.
Feed the passion of at-home bakers with the power to breakout, brag and share.
- Secret Samplers: Product sneak peek and platform to share original recipes.
- House Parties: 1,000 baking party kits awarded among 30,000 targeted bakers vying for opportunity; social media integration.
- Recipe Challenge: Bakers submit original recipes to win Duncan Hines Chef & Test Kitchen experience.
- Media: 1-on-1 demos with top 10 editors; 100 Top Secret teasers to target media.
in leading sales for selling frosting for the Quarter
social media impressions
purchasers returning to Duncan Hines after a year
new purchasers to the frosting category overall
positive product reviews posted before launch (830% above goal)
media impressions (198% above goal)
New Baker’s Club Members