• Christine Barney

Christine Barney, APR

CEO and Managing Partner
christine.barney@rbbcommunications.com
(305) 448-7456

What should you know about me?

After many years in communications I still wake up each morning excited about the day ahead. I love engaging in a new industry, company or issue. To every challenge I bring the following ground rules: be bold, be simple, be compelling and be measurable. And, I once caught a fish as tall as me.

What career achievement am I most proud of?

Creating and leading an agency where every client is served by a partner, where people and clients stay with us for decades and where great work is done day in and day out.

Why rbb?

rbb is the Champion of Breakout Brands™. We help you create emotional connections with your target audience that can be measured on the bottom line. If you want a strategic communications firm that has a passion for its work, respects your budget and your time, then rbb Communications is the right choice.

The Formal Introduction
Christine M. Barney, APR is chief executive officer and managing partner of rbb and author of the Breakout Brand strategy. She is accredited by the Public Relations Society of America (PRSA) and oversees the strategic development of all client programs with an eye toward ensuring that meaningful results are measured and achieved.

The Real Story
Formerly a die-hard New Yorker, Christine was “forced” to move to Florida in 1989 for family reasons. She left her position with a large PR firm with a reluctance that was soon replaced by enthusiasm as she discovered her hidden entrepreneurial desires. She landed at Bruce Rubin Associates and in three years was partner of the newly named Rubin, Barney & Birger boasting some of the top corporate names in America among its client roster. Christine watched as the pendulum swung towards clients wanting global communications counsel and took advantage of the trend by selling the firm in 1997 to the largest agency in the world. Five years later, seeking to expand upon her “employee-driven workplace” philosophy and desire to work for brands passionate about putting customers first, Christine and her partners took the agency independent again.

The Name Dropping
Christine says she is just as excited working with a Fortune 500 company as she is with an entrepreneurial venture. She develops and coordinates multifaceted communications programs for large corporate clients such as Thomson Reuters, DHL Express and Florida Power & Light Company. She also works with mid-sized entrepreneurial ventures such as Engage PEO and Morrison, Brown, Argiz & Farra CPA.

The Chest Beating
Winning awards isn’t about ego it’s about validating leadership in your field. Barney’s innovative management style repeatedly puts the firm on the top of best place to work lists. The agency has won every major national communications award over the years and was recognized as US Agency of the Year four times. Christine engages in the industry and in her community. She is the immediate past Chairman of the Greater Miami Chamber of Commerce, the voice of South Florida business representing more than 400,000 employees. She is on the board of the Alliance of M&A Advisors Miami Chapter, a member of the Council of PR Firms, past president of the Miami Chapter of the PRSA where she also served as Ethics officer and a Babson WIN Lab coach. She is the 2016 Bill Adams PRSA Lifetime Achievement Award recipient. Christine holds a degree in Communications from Ithaca College.

Want More?
If you’d like to know more about rbb Communications or how you can become a Breakout Brand, contact Christine at christine.barney@rbbcommunications.com or call 305-448-7456.

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