In today’s society, people are constantly voicing their opinions over Facebook, Twitter, emails and text messages.
As public relations professionals, we pride ourselves on being strong communicators, constantly plugged in to the next best thing. When in truth, our strongest asset should be taking a step back to listen. By focusing our undivided attention to clients and co-workers, we can truly tap into and service their needs.
rbb’s President Lisa Ross, was recently featured in a PRFirms piece discussing the importance of listening to benefit public relations firms.
How valuable do you consider listening to be? Let us know in the comments!