Technology is making it easier for our eyes to deceive us. Clever editing, misleading titles and manufactured images allow us to simply manipulate stakeholders.

There are numerous examples of how manufactured and forced perspective erodes trust and impacts situations in everything from elections to healthcare.

The increasing ease of these techniques is what has accelerated the rate of truth decay. So, what can ethical communicators do to combat this wave of misinformation and protect their brands?

Christine Barney, CEO of rbb Communications, shares five tips for communicators in her latest piece via O’Dwyer’s.