best practices

Use Star Wars’ Jedi Code to elevate your content marketing

“Do. Or do not. There is no try.”

Yoda, Legendary Jedi Master and All Around Wise Guy (in a good way!)
Truer words have rarely been spoken so succinctly. It’s really amazing how much of a hold Star Wars has on the larger pop culture consciousness.

The Star Wars universe is filled with imagination, wonder, adventure and […]

By |May 4th, 2017|Blog Post|0 Comments

Why Only Some Ads Drive ROI (And Why Most Don’t)

Social, search and mobile are building up more and more steam every day, like a freight train headed downhill – an unstoppable force, showing no signs of slowing down.

These days, the online marketplace is congested, overcrowded, and everyone wants in – from global super brands, to mom and pop shops, to Kickstarter products, startups and everything in […]

By |August 16th, 2016|Blog Post|0 Comments

Checking in with Larry Birger Scholarship winner Mina Kimes

Coming up in October 2015, rbb will present the second Larry Birger Young Business Journalist of the Year Award at the National Society of Business Editor and Writers (SABEW) fall conference in New York City.

The award, named after one of rbb’s founders and former Miami Herald business editor and SABEW president, recognizes the work of […]

By |August 26th, 2015|Blog Post|0 Comments

4 reasons PR pros make the best cocktail party dates

This story was co-written by Sasha Blaney.

As public relations professionals, we’re expected to be knowledgeable about our clients, well-versed on current events and quick on our feet.

It just so happens that the qualities that make us good at our jobs also make us the best date for any party!

If you’re looking for a companion that you […]

By |August 11th, 2015|Blog Post|0 Comments

3 ways the FPA convention reshaped the way I think about journalists

I recently had the honor of attending the Florida Press Association Convention in Orlando. I have always respected the work of journalists – at one point I even aspired to be one. But these days I focus my time on becoming a PR pro, where I spend a lot of the day emailing, calling, and (dare […]

By |August 6th, 2015|Blog Post|0 Comments

Trumping civic engagement: How “The Donald” is spotlighting the political process

Donald Trump ignited a firestorm with his “not a war hero” comments directed toward John McCain. While it’s hard to argue that these, along with his previous comments about Mexicans, were anything but distasteful, they also may bring a lot of good.

Love or hate him, “The Donald” always draws a crowd. I would venture to guess that since he entered the presidential race there are more people paying attention to a primary election cycle than ever before.

Politics aside, I have always admired many of Donald Trump’s PR skills. If there is a trending news story even tangentially related to one of his business operations, he is usually right in the middle of it. He makes himself readily available to the media, and they return the favor with ongoing coverage.


By |July 22nd, 2015|Blog Post|1 Comment

The most demanding client – ever

About three months ago, I met my most demanding client to date. In fact, the day I met her she was screaming and I cried.

Working 24/7 has taken on new meaning. She doesn’t care what hour she calls. 3 a.m. is no different to her than 3 p.m. Oh, and of course she doesn’t pay me.

But I honestly don’t mind, because being a mother is amazing.

I truly don’t know which is harder: being a stay-at-home mom or a working parent. Thankfully working for a company that has a flexible work policy makes it a little easier.


By |July 16th, 2015|Blog Post|0 Comments

5 tips to improve your public speaking skills as a PR pro

This story was co-written by Stacy Merrick.

With today’s technological possibilities, it can often be tempting to hide behind your computer – emailing colleagues and clients instead of calling them, or sending a deck instead of making a presentation in person.

But strong public speaking skills and effectively communicating your ideas verbally go a long way in building not only your clients’ confidence in you, but confidence in yourself.

Recognizing the opportunity to help us enhance our skills in public speaking, two of our colleagues created the rbb Toastmasters program. The program, modeled after the worldwide Toastmasters phenomenon, allows participants to perfect their speaking skills in both formal and informal speeches throughout the event.

Having participated in the program ourselves, we have learned several tips for how to speak confidently and more importantly, how these skills can be translated into our daily tasks in the PR world.


By |July 9th, 2015|Blog Post|0 Comments

Leading by example: 5 questions with rbb CEO Christine Barney

“Look to lead, not just follow.”

There’s a reason rbb is often awarded “Best Place To Work,” and it starts with CEO Christine Barney’s workplace philosophies. The above quote isn’t a canned message point; those are words Christine believes in to establish an employee-driven workplace.

At rbb, we have always been encouraged to join civic organizations in the community to develop our professional relationships and involve ourselves beyond our everyday work life, thus fostering our inspirations outside of PR.

That’s something Christine took to heart when she was recently named the Chairman for the Greater Miami Chamber of Commerce. In her welcome speech, she spoke of her career and the path that has led her to where she is today.

Given my personal experience with PRSA Miami and the Chamber’s HYPE committee, I wanted to know more about her journey to becoming the Chairman and what advice she could offer budding PR pros.


By |July 7th, 2015|Blog Post|1 Comment

#BreakoutBrand moment: CVS is on target with Target buy

I never would have considered going to Target to fill a prescription, but I would if there was a CVS pharmacist behind the counter dispensing the medication and answering my questions.

With this week’s big acquisition news – CVS buying 1,600 drugstores from Target – two Breakout Brands with a history of customer-centric innovation are coming together in what looks like a big win for both.

Target gets to offload a business line that was not performing as well as hoped, while potentially bringing new customers through its doors by offering expertise from the nation’s largest dispenser of prescription drugs, the biggest operator of health care clinics (the great Minute Clinic concept) and the second-largest pharmacy-benefits manager.

Meanwhile, CVS gets 1,600 new locations in 47 states, the chance to get in on a new Target “Express” concept targeting urban markets, and the cache of “rubbing brands” with a powerhouse retail brand that remains iconic in the U.S., despite some recent setbacks such as the failed Canada expansion.


By |June 16th, 2015|Blog Post|0 Comments