When faced with a crisis of the scale and magnitude of COVID-19, professional communication is key to staying on track. That’s why rbb offers daily briefings on the latest news surrounding the pandemic, featuring important tips for working professionals in this climate. And since we know how difficult it can be to keep up, we’re summarizing what you may have missed every Monday with a roundup of tips and tricks to stay on top.
KEEP IT CURRENT
Ensure your media and social media policies are up to date and ALL employees have. Due to the current situation, it’s possible people who would never speak to the media normally might be approached, and it’s important they know what to do. Likewise, for social media, some employees may decide they want to share something, so its important they understand company policy.
DON’T WAIT TO LEARN
Document key learnings along the way. COVID-19 is testing the company’s internal and external comms plans like never before. Rather than waiting until this ends to regroup and review what went right/wrong, document everything now while it is fresh so that the eventual regroup will be more accurate and beneficial.
CHIEF EXECUTIVE VS. EMPLOYEE OFFICER
In crisis situations, CEOs naturally gravitate toward focusing all attention on managing the business. However, in a situation that effects ALL employees, it’s important to remember your impact can be felt beyond the bottom line. Taking the time to recognize those who are helping in a challenging time or making sure to show a “human” side of yourself can go a long way to seeing a positive outcome.
DOING GOOD, DOING IT SMART
While companies look for ways in which they can support health professionals, their local communities and employees right now, CSR programs that are most effective are those that not only make the right type of impact but are right long-term. In creating a new giving program, think about how the program’s framework can be applied and activated in the future, and how it aligns with your mission and values.
WORDS HAVE POWER
Revisit and revise your brand messaging guidelines to ensure the right tone and voice during coronavirus. Be aware and cautious of word choice, including any unnecessary negative or overly-emotional language, and reinforce your message through balanced, clear and concise language.
SPEND RESOURCES WISELY
When it comes to creating content related to coronavirus, think about its benefit. Are you adding value or do you have something different or new to say? If your answer is ‘no’ then, it’s likely not worth the investment. Instead, it’s better to spend your time or money in other ways that your key stakeholders will appreciate.
DISCOURAGE ONE-WAY COMMUNICATION
Encouraging employee communication to be a two-way street will significantly improve employees’ motivation and productivity. Managers and supervisors can do so by regularly requesting feedback or engaging with employees on a personal level.
If you find yourself overwhelmed with headlines or falling behind on the news? Stay up-to-date on each day’s notable headlines, notable quotes and communication tips surrounding the COVID-19 pandemic with rbb’s daily briefings. Sign up here.