rbb Public Relations was recognized in the events/observances (more than seven days) category for promoting the 2005/2006 Chihuly at Fairchild exhibition at Fairchild Tropical Botanic Garden, and in the public service category for its work in generating awareness nationally for TracFone Wireless’s free cell phone program for Hurricane Katrina victims. The TracFone Wireless program was also recognized with the Award of Excellence in the community relations category.
“Receiving this award for just one of our programs would have been honor enough, but to have three programs recognized is truly amazing,” said rbb CEO Christine Barney. “These awards are testament to the fact that rbb’s programs meet the profession’s highest standards of performance.”
The Silver Anvil Awards has grown in scope and stature since its inception in 1946 to become the largest and most prestigious awards in the industry. The Awards are given only to programs that meet the rigorous standards in each of the four communication program elements of research, planning, execution and results. A peer judging process by industry leaders in the corporate, government, non-profit and agency sectors reviewed more than 900 entries this year.
About rbb Public Relations
Founded in 1975, Miami-based rbb Public Relations was named 2005 “Boutique PR Agency of the Year” by PR WEEK. The firm has gained a statewide and national reputation for strategic, results-oriented PR, with expertise in media relations, corporate communications, crisis counseling, product launches and special events. The firm’s capabilities encompass a variety of practice areas, including professional services, consumer products, crisis communications, travel & leisure, healthcare and real estate. For more information, call (305) 448-7450 or visit www.rbbpr.com.
About the Public Relations Society of America (PRSA)
The Public Relations Society of America (www.prsa.org), headquartered in New York City, is the world’s largest organization for public relations professionals with more than 31,000 professional and student members. PRSA is organized into 109 Chapters nationwide and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 285 Chapters at colleges and universities throughout the United States.