rbb Communications, a leading national integrated communications firm and four-time ‘Agency of the Year,’ received a 2017 Silver Anvil Award from the Public Relations Society of America (PRSA) for its multicultural “Seekender” campaign “First Comes Like, Then Comes Love” for Hampton by Hilton. The Silver Anvil Awards represents the best in strategic and influential public relations programs spanning a wide range of categories and sectors. The awards ceremony was held last night in New York City.
For 70-plus years, PRSA’s Silver Anvil Awards have served as the industry’s most distinguished honors, recognizing the very best in public relations. The annual event credits organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness. Silver Anvil judges assess the strategic nature of PR programs using four key components — research, planning, execution and evaluation.
“The Silver Anvils, often called the “Oscars of PR,” is the highest industry honor to receive and we are thrilled to share this achievement with our client Hilton,” said Lisa Ross, president of rbb Communications. “Collaborating with Hampton by Hilton’s PR and marketing teams, our travel experts created a truly breakout communications strategy that tapped into U.S. Hispanics’ interests and buying power to deliver measurable business results,” said Ross.
Hampton by Hilton’s journey to inspire weekend explorers, dubbed Seekenders by rbb, to seize weekends to escape the daily routine went beyond targeting the general market – recognizing that multicultural is the new mainstream. U.S. Hispanics are a growth segment for the award-winning hotel brand as research shows this consumer goes on more vacations, mostly quick getaways, than non-Hispanics. Reaching this audience with a series of innovative media techniques, influencer engagement, hands-on experiences, and a strategic digital campaign, the agency sparked a connection between the brand’s target audience and its 2,200+ hotels around the globe.
Results showed the Seekender microsite drove a 226 percent jump in visits to Hampton.com in just four weeks. The campaign also earned 64 million combined impressions to potential travelers, and significantly increased online mentions of Hampton, especially on Twitter.
The PRSA honor is among several awards already bestowed upon rbb in 2017. Earlier this year, the agency earned a Platinum Adrian Award in Public Relations from the Hospitality Sales and Marketing Association International’s (HSMAI) also for the Hampton by Hilton U.S. Hispanic-targeted #Seekender campaign. This, in addition to earning nine other category wins including Lisa Ross being named among the Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization at HSMAI’s 60th Annual Adrian Awards Gala.
About rbb Communications
rbb is an integrated communications agency that champions breakout brands and inspires companies with insights to create customer passion that delivers bottom line results. rbb’s family of brands includes Digital Park, OutOfTheBlue Advertising, and SpiderBoost Communications, and offers media relations, digital marketing, influencer engagement, corporate communications, social media management and creative services/advertising. Specialty practices include consumer products/services, travel & leisure, health, food & beverage, entertainment, professional services, and higher education. With offices in Miami, Fort Lauderdale, Los Angeles and the New York/New Jersey area, rbb serves clients nationally and has international reach through its partnership in PROI Worldwide, the largest global network of independent communications agencies with a presence in more than 100 cities in 50 countries. For more information, call (305) 448-7450.
About the Silver Anvil Awards
Since its inception in 1944, the annual Silver Anvil Award is the oldest awards competition for excellence in public relations and communication. The iconic Silver Anvil Award symbolizes the breadth of talent among industry practitioners while recognizing outstanding individual professional achievement. Entries are judged on their research, planning, execution and evaluation, while also considering factors such as creativity, ethics and budget. For more information on the Silver Anvil Awards, please visit the event website.
About the Public Relations Society of America
PRSA is the nation’s largest professional organization serving the communications community. The organization’s mission is to make communications professionals smarter, better prepared and more connected through all stages of their career. PRSA achieves this by offering its members thought leadership and innovative lifelong learning opportunities to help them develop new skills, enhance their credibility and connect with a strong network of professionals. The organization sets the standards of professional excellence and ethical conduct for the public relations industry. PRSA collectively represents more than 30,000 members comprised of communications professionals spanning every industry sector.