MIAMI, October 31, 2012 — rbb Public Relations, champion of breakout brands, was awarded a PR News “Digital PR Award” with client Vlasic pickles. The Social Networking category win was announced at the recent 2012 PR News Awards ceremony in New York. The awards honored the organizations and individuals behind the most innovative and successful digital communication campaigns. The win is a first for rbb in the Social Networking category and the agency received honorable mentions in the Facebook communications/uses of Facebook and Contest/games categories.

The Social Networking Award recognized the unique ability of rbb to deliver socially on the brand’s iconic Stork, dishing out sharp wit and humor on Vlasic’s Facebook page. The agency’s digital team also created “Team Vlasic,” portraying an elite group of BBQers, as well as a Facebook quiz to determine BBQ personalities with quiz-takers vying for a spot on Team Vlasic and a chance to win Vlasic-branded grilling kits and aprons. The campaign attracted 27,000 new Facebook “likes” in less than two weeks, and more than 64 million social media impressions from Facebook and Twitter were garnered.

“Bringing the witty Vlasic Stork to life online was a delight and we’re honored to be recognized for this social media campaign among top leading consumer brands,” said Christine Barney, managing partner and CEO of rbb Public Relations. “The rise of social media has redefined PR into facilitating conversation in a 24/7 world and this award validates rbb’s commitment to staying current and making an impact for our clients, whether it’s to online followers or to the bottom line.”

About rbb Public Relations

rbb, champion of breakout brands, is an award-winning marketing public relations firm with a national reputation for delivering results on par with the largest national firms, but with the individual attention of a boutique agency. Four-time winner of the “Agency of the Year” title, rbb’s staff excels in media relations, corporate communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, financial and professional services, travel & leisure, health and fitness, and food and beverage. For more information, call (305) 448-7450 .