AMResorts’ targeted blogger influencer program drives business results in key travel markets
MIAMI, May 7, 2015 – rbb Public Relations, a leading marketing PR firm, has been recognized by The Holmes Report with a Gold SABRE Award for its results-driven blogger relations campaign, “Choose Your Own Escape,” on behalf of AMResorts’ family-focused Dreams and Now Resorts & Spas. The announcement was made May 5 at the SABRE Awards celebration in New York City attended by more than 1,000 industry leaders.
“Competition for resort guests during the peak spring vacation season is fierce, so we turned up the volume with key bloggers and trusted influencers who play an important role in travel purchase decisions,” said Lisa Ross, president, rbb Public Relations. “rbb’s campaign for Dreams and Now Resorts & Spas succeeded in exciting influencers and their audiences and got thousands of families talking, tweeting and sharing, ultimately delivering measurable business results for the brands.”
For Dreams and Now Resorts & Spas, rbb created “Choose Your Own Escape,” a blogger influencer program that spoke to women about the resort brands’ unique qualities. These influencers were engaged to create dream itineraries for a chance to win family trips. The multi-layered campaign, including content creation, digital strategies and incentivized promotions, helped the brands cut through the travel clutter and achieve 12-14 percent growth in bookings.
The SABRE Awards, which attract close to 5,000 global entries annually, recognize campaigns that demonstrate the highest levels of strategic planning, creativity and business results.
About rbb Communications
rbb is a marketing communications firm and four-time U.S. Agency of the Year. As the Champion of Breakout Brands, rbb inspires companies with insights on creating customer passion to increase sales. rbb’s multicultural staff delivers award-winning creativity, media relations, corporate counsel, product introductions, digital media, content creation and results/analytics. Specialty practices include consumer products/services, travel, health, sports & entertainment, B2B and higher education. For more information, call (305) 448-7450.