MIAMI, December 11, 2014 — rbb Public Relations, a leading marketing PR firm, has been recognized by the Hospitality Sales & Marketing Association International (HSMAI) with four Adrian Awards for its results-driven travel and tourism marketing and public relations campaigns for several clients.
The honors were given to rbb and three of its clients – AMResorts, Homewood Suites by Hilton and Home2 Suites by Hilton. rbb’s public relations and digital communications programs were chosen from more than 1,200 entries submitted by hospitality companies and marketing organizations worldwide.
“In today’s competitive travel industry, it is our priority to continuously find ways to build strong hospitality brands for our client and deliver measurable business results,” said Lisa Ross, president, rbb Public Relations. “rbb is honored by the continued recognition from HSMAI for our approach to helping clients breakout and disrupt the status quo.”
Each award-wining campaign reflects unique goals and outcomes in the areas of brand building, community engagement, and consumer outreach including:
- Gold, AMResorts: Dreams and Now Resorts & Spas’ Blogger Campaign Breaks through Sea of Sameness in Time for Competitive Spring Travel Season –Targeting moms who make 80% of all travel decisions, rbb initiated an innovative blogger influencer campaign to drive traffic to Dreams and Now’s websites and social media channels. Within four weeks, Dreams saw a double digit percent overall increase in bookings, respectively. The program also resulted in more than 45 million total impressions and thousands of new fans on Facebook and Twitter.
- Gold, Homewood Suites by Hilton: A Suite Surprise for Military Families – While extended stay hotels have long been popular with military families during reassignments, Homewood Suites sought to thank military personnel for their service with a push for additional leisure stays. The program focused on seeking impactful feature coverage that highlighted special events including a branded surprise family reunion that garnered a three-page feature in Military Spouse reaching 150,000 military families.
- Silver, AMResorts:Breathless Resort & Spa Goes After New Audience Niche for All-Inclusive Product –To ensure a successful opening for AMResorts’ first property under the new Breathless brand, rbb strategically focused on securing the right celebrity partner to reach mass targets and accelerate the buzz factor. The team partnered with reality stars Kourtney Kardashian and Scott Disick who have an impressive social media following and mass media appeal while embodying the target audience. To maximize impact, rbb secured an EXTRA TV exclusive that aired in two parts followed by coverage in People and US Weekly. Combined with the couple’s social media posts, the opening generated 62.5 million impressions and a major increase in web traffic to Breathless.
- Bronze, Home2 Suites by Hilton:Home2 Suites Grows Green – Responsible consumption and environmental practices are increasingly important in the hospitality industry. To connect with niche hotel owners and developers, rbb highlighted Home2 Suites’ dedication to sustainability and the positive impact it can have on operations and guest decisions in a quality vs. quantity media relations approach. By focusing on securing feature coverage that demonstrated true thought leadership for the brand, rbb delivered a sought after two-page cover story in Asian Hospitality reaching more than 50,000 current owners and potential developers.