MIAMI, February 11, 2014 – rbb Public Relations, a national marketing public relations firm, has been recognized by Graphic Design USA with a 2013 American Graphic Design Award for the company’s white paper, “The Breakout Brand Strategy: An Evolutionary Approach to Creating Customer Passion.”
Awarded for excellence in the Brochures and Collateral category, the Breakout Brands white paper was selected from thousands of entries submitted to GDUSA’s flagship competition. Led by rbb’s Creative Services Manager Esther Griego, this award is the latest recognition the firm has received as the “Champion of Breakout Brands.”
“The American Graphic Design Award is considered one of the highest honors in the design industry, and we are thrilled with this recognition. This award demonstrates our agency’s commitment to offering top-flight services and capabilities to our clients,” said Lisa Ross, President of rbb Public Relations. “Under Esther’s leadership, our creative services department has flourished and this award is testament to their quality work.”
Released in October 2012, the Breakout Brands white paper explores the key drivers that affect customer buying behavior and identifies organizations that are adopting an evolutionary strategy to the traditional challenger brand approach as “Breakout Brands.”
This year, more than 8,000 entries were submitted in 23 different categories to Graphic Design USA by members of the graphic design community nationwide. Of the submissions, only the top 15 percent of entries receive a Certificate of Excellence. Award winners will be featured in the 2013 GDUSA Awards Annual, to be published later this year.
About rbb Public Relations
rbb Public Relations is a national marketing PR firm with a reputation for delivering award-winning results to clients who appreciate the individual attention only a boutique agency can provide. As the champion for breakout brands, rbb supports companies that want to challenge market leaders and fuels brands that are already category leaders, but want to redefine the status quo and break out from traditional marketing techniques. rbb’s bilingual staff offers best practices in media relations, corporate and crisis communications, product introductions and digital/social media. Firm capabilities encompass a variety of practice areas, including B2B, financial & professional services, consumer products, real estate, travel & leisure, health & fitness, sports & entertainment, and food & beverage. For more information, call (305) 448-7450