The winning program was built out of the necessity to restore customer confidence after the effects of seven hurricanes making landfall within 15 months. The program overcame preconceived notions about the company by its customers and the media regarding FPL’s ability to provide reliable electrical service in the event of future storms. FPL has been a client with rbb for 16 years.
“These awards are testament to the fact that rbb’s programs meet the profession’s highest standards of performance,” said Christine Barney, rbb Public Relations’ CEO and managing partner. “This national recognition program allows the rbb and FPL team to celebrate the work we produce together.”
Sponsored by The Holmes’ Report, one of the top analyst firms in the PR industry, SABREs are awarded for leadership in public relations management. The Gold SABRE category evaluates campaigns for their strategic value and recognizes organizations that have successfully addressed a challenge, generated measurable results with a particular emphasis on exemplary professional skill, vision, and effectiveness.
rbb Public Relations is the only Florida firm to be recognized by all the major industry awards. This year, rbb stunned the PR industry by taking home the “PR Agency of the Year 2008” title after repeating as winner of the Small Agency of the Year award. In 2007, rbb was the only boutique firm nationwide to be awarded multiple Silver Anvils by the Public Relations Society of America for outstanding achievement in strategic public relations planning and implementation. The Wall Street Journal also took notice, naming rbb one of the best places to work, nationwide in 2008 and 2007. These accolades sit proudly beside the firm’s other major industry awards – Platinum PR, PR WEEK, Bronze Anvil, and more.
To view some of rbb Public Relations award-winning work visit www.rbbpr.com.
About rbb Public Relations
Founded in 1975, Miami-based rbb Public Relations has gained a statewide and national reputation for strategic, results-oriented PR, with expertise in media relations, corporate communications, crisis counseling, product launches and special events. The firm’s capabilities encompass a variety of practice areas, including professional services, consumer products, crisis communications, travel & leisure, healthcare, real estate and food and beverage. For more information, call (305) 448-7450 or visit www.rbbpr.com.
About the SABRE Awards
The SABRE Awards are sponsored by Paul Holmes, the publisher of The Holmes Report to recognize Superior Achievement in Branding and Reputation. SABRE Awards are given in four categories – Gold (campaign awards), Silver (awards by industry), Bronze (public relations tactics) and Iron (public relations industry programs and products). The programs honored represent the best work of the public relations industry during the year 2008.