It’s that time of year again! More than 20,000 digital pros from around the country are gearing up for the 2013 edition of their favorite inspirational melting pot, South By Southwest Interactive.
Personally, I can’t wait to geek out at the keynotes and panels and find out what’s new and next in the world of interactive.
Among what’s next is our very own meetup, where we look forward to introducing attendees to rbb’s Breakout Brand strategy – an evolutionary brand approach that emphasizes customer engagement, interactive marketing and the value of emotional connections with customers.
rbb has detailed the Breakout Brand strategy in a white paper that explores the key drivers behind customer buying behavior. We will share some of our extensive national research on the strategies that companies can use to connect with consumers in personal and lasting ways.
At the same time, we will tap into the amazing talent at the fest to do a little focus group research on the spot. We will look to uncover how technology can help fulfill some of the functions to becoming a Breakout Brand through interactive consumer experiences that provide emotional connections. We will also compare notes on some of the breakout brand behaviors we are witnessing at SXSW.
The “Best-of Breakout Brands” meetup will take place on Sunday, March 10 at 12:30 p.m. CT at the Driskill Hotel in downtown Austin. If you’re not able to attend in person, we hope you will join the conversation on Twitter using #breakoutbrand.
You can follow along with rbb’s entire SXSW experience March 8-12 on Twitter at @rbbPR. We will be sharing insights from the sessions, pictures from the parties and as much wisdom and inspiration as possible to bring you the best of the fest.