MIAMI, January 2, 2014 – Rafael Sangiovanni, Digital and Social Media Strategist of rbb Public Relations’ Digital Park division, was recognized as one of the “People to Watch in PR” for 2013 by PR News.

In his role at rbb public relations, a national marketing public relations firm that champions breakout brands, Sangiovanni is involved in nearly all aspects of the creation of digital campaigns, including video and graphics production, analytics strategy and content development.

“We greatly value Rafael’s diverse talents and contribution to the creation of award-winning campaigns at rbb,” said Christine de la Huerta, rbb Vice President of Digital Park. “He now has a prestigious industry award to validate what we have known for some time…Sangiovanni is truly a rising star.”

Sangiovanni has helped launch engaging online initiatives for Mrs. Butterworth’s, Kaplan University and Vlasic, which won a PR News “Social Networking Campaign” award, as well as visual projects for Duncan Hines and Florida Power & Light. In addition, Sangiovanni oversees rbb’s social media channels, which led to rbb being named one of the “Top 25 Public Relations Firms on Social Media in 2013” by UWire. He has also been the brain behind the online voices of such spokescreatures as Vlasic Stork and Mrs. Butterworth’s.

Originally from Dominican Republic, Sangiovanni has lived most of his life in Miami and studied to become a reporter and copy editor before diving headfirst into the social media realm. In 2008, he graduated from the University of Miami with a bachelor’s degree in communications and English. Sangiovanni is a regular contributor to rbb’s blog, posting thought leadership pieces on everything from Reddit for marketing to the implications of major social media platform changes.

About rbb Public Relations
rbb Public Relations is a national marketing PR firm with a reputation for delivering award-winning results to clients who appreciate the individual attention only a boutique agency can provide. As the champion for breakout brands, rbb supports companies that want to challenge market leaders and fuels brands that are already category leaders, but want to redefine the status quo and break out from traditional marketing techniques.  rbb’s bilingual staff offers best practices in media relations, corporate and crisis communications, product introductions and digital/social media.  Firm capabilities encompass a variety of practice areas, including B2B, financial & professional services, consumer products, real estate, travel & leisure, health & fitness, sports & entertainment, and food & beverage. For more information, call (305) 448-7450