MIAMI, Sept. 10, 2015 – rbb Public Relations, champion of Breakout Brands TM, is changing its name to rbb Communications. The change better aligns the company’s name with its broad range of integrated marketing services and award-winning communications strategies.

“From content creation and affinity partnerships to influencer engagement and media, the communications landscape is more dynamic than ever,” said Christine Barney, CEO. “The key to rbb’s success is we pick and choose from our rich toolkit to offer customized programs that make business sense for each client.”

As an integrated communications agency, rbb brings a strategic mix of media relations, corporate communications, digital/social media, marketing PR and creative services to every client program. rbb’s proprietary Breakout Brands TM model is the foundation for all of the agency’s campaigns. The award-winning process focuses on the customer instead of the competition by inspiring emotional connections that can be measured on a company’s bottom line.

“rbb consistently delivers nationally recognized marketing PR work built on speed, strategy and accountability,” said Lisa Ross, president of rbb Communications. “Our new name reflects our expanded scope and commitment to providing best practices across the growing spectrum of communication services.”

rbb’s holistic PR/marketing tactics have earned the agency top industry honors including multiple SABRE Awards, PRSA Anvil Awards, HSMAI Adrian Awards and Hermes Creative Awards for design.

About rbb Communications 

rbb is a marketing communications firm and four-time U.S. Agency of the Year. As the Champion of Breakout Brands , rbb inspires companies with insights on creating customer passion to increase sales. rbb’s multicultural staff delivers award-winning creativity, media relations, corporate counsel, influencer engagement, internal communications, product introductions, digital media, content creation and results/analytics. Specialty practices include consumer products/services, travel & leisure, health, sports & entertainment, professional services and higher education. For more information, call (305) 448-7450.